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This Author published in this journals
All Journal MetaCommunication; Journal Of Communication Studies Borobudur Communication Review Komunika: Jurnal Ilmiah Komunikasi
Annisa, Fhena
Unknown Affiliation
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Analisis Wacana Kritis pada Pernyataan @DOKTERDETEKTIF tentang Penghentian Sementara Penjualan Skincare Sugiantoro, Hari Akbar; Pulungan, Jeni Anici; Annisa, Fhena
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.14793

Abstract

This study analyzes critical discourse in the TikTok account @DOKTERDETEKTIF statement regarding the temporary suspension of skincare sales through the video “Permintaan maaf dari Doktif”. The analysis was conducted using Teun A. Van Dijk's model, which includes the dimensions of text, social cognition, and social context. The results of the study show that the statement is not neutral but rather laden with communication strategies. In the textual dimension, the use of emotional strategies to build closeness with the audience, rational strategies by presenting scientific evidence and laboratory results, and defensive strategies to refute accusations and construct a narrative as a victim were identified. In the social cognition dimension, Doktif frames himself as an honest, credible, and wronged figure, while the opposing party is portrayed as manipulative. In the social context, Doktif position as both a doctor and an influencer grants him the power to control the narrative and influence public opinion. Thus, @DOKTERDETEKTIF statements are not merely clarifications but rather discursive strategies to maintain a positive image, build audience loyalty, and preserve symbolic power in the digital space.
Pengaruh Konten Marketing Akun Tiktok @EYEBOST.ID Terhadap peningkatan Brand Awarness Eyebost Nurhidayat, Imam Syarifudin; Annisa, Fhena
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1547

Abstract

The rapid growth of social media has transformed how brands interact with their audiences. TikTok has emerged as one of the most effective platforms for implementing creative and interactive content marketing strategies. This study focuses on the official TikTok account @eyebost.id, owned by the Eyebost brand, which utilizes educational and promotional content to build brand awareness. A quantitative approach was employed using a survey of 398 respondents, analyzed through simple linear regression with SPSS. The results indicate a positive and significant influence between content marketing and brand awareness, with an R² value of 0.623. This finding suggests that engaging and consistent content strategies can increase brand awareness by up to 62.3%. The study highlights the strategic role of TikTok in strengthening brand positioning and provides practical insights for developing effective digital marketing communication strategies in the social media era.
The Influence of AVO's Sustainability Campaign (Recycle, Reuse, Reduce) on AVO Skincare's Brand Image and Customer Loyalty Riyanti, Urni Dhea Arda; Annisa, Fhena
Metacommunication: Journal of Communication Studies Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i1.24999

Abstract

The rapid growth of the skincare industry has raised environmental concerns, particularly related to packaging waste. In response to this issue, PT Avo Innovation Technology, an Indonesian cosmetics company, launched the #Avosustainableliving campaign (Recycle, Reuse, Reduce) as part of its sustainability initiative. This study aims to analyze the impact of the campaign on customer loyalty and brand image. Using a descriptive quantitative approach, data were collected through questionnaires distributed to 398 purposively selected AVO skincare users who follow the brand’s Instagram account (@Avolife). The results of simple linear regression analysis show that the campaign has a significant positive effect on customer loyalty (p < 0.001, R² = 0.882) and brand image (p < 0.001, R² = 0.830). In line with the Triple Bottom Line framework, these findings indicate that sustainability-oriented social campaigns can serve as effective strategic tools to strengthen consumer trust, enhance loyalty, and improve brand image within the competitive cosmetics industry.
Co-Authors Nurhidayat, Imam Syarifudin Pulungan, Jeni Anici Riyanti, Urni Dhea Arda Sugiantoro, Hari Akbar