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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies
Hutajulu, Sahat
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Aerospace Engineering Humanities Computer Science & IT Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Barriers To E-Commerce Advertising Adoption: A Qualitative Study of Sellers on an Indonesian Marketplace Salmadewi, Ratri Ayu; Hutajulu, Sahat
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51286

Abstract

Despite digital advertising becoming more important in providing business advantage, many sellers in Indonesia remain hesitant to adopt e-commerce advertising tools. This study investigates the main barriers that prevent sellers from using advertising features on a major Indonesian marketplace. A qualitative approach was applied through semi-structured interviews with ten sellers, including current users, former users, and non-users. This study offers a novel contribution by exploring seller resistance from an experience-based perspective, which has not been widely explored in existing adoption research. The study uses a framework analysis method to identify eight main barriers including performance expectancy, effort expectancy, social influence, facilitating conditions, price value, habit, personal innovativeness, and digital advertising literacy. While most sellers found the platform easy to use, concerns about performance outcomes, cost justification, and lack of advanced knowledge limited adoption. Social factors and marketing preferences also influenced seller decisions. To strengthen the findings, this study uses a triangulation method by comparing the qualitative results with a previous quantitative study. This approach provides a clearer view of seller adoption behavior by confirming key factors and highlighting both aligned and differing insights. These findings provide a clearer understanding of why some sellers resist using e-commerce advertising and emphasize the need to address barriers and concerns to encourage wider tools adoption.
Strategic Readiness of 6G Implementation in Indonesian Telco Company : an Internal And External Environment Analysis Larasati, Angela Merici Diah; Hutajulu, Sahat
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51350

Abstract

When it comes to paving the way for innovation in B2B telecommunication services for companies in Indonesia, the prospect of Indonesia integrating a digitally driven economy and 6G connectivity is essential. This research analyzes the strategic readiness of one of Indonesian Telco Company to leverage 6G technology for scaling up its B2B service offerings. Data gathering was done through semi-structured interviews with important stakeholders alongside secondary materials while a qualitative explorative approach was utilized. Internal strengths and weaknesses were analyzed through SWOT analysis while PESTEL and Porter’s Five Forces frameworks assessed external opportunities and threats. The results indicate that the firm’s infrastructural prowess and group synergy positioning are major boons, but challenges such as ROI lucidity, competitive agility, and talent development remain significant issues. This work offers insights for stearing technological spendings in a regulated investment landscape while enabling the strategic foresight telecommunication investments in Indonesia on 6G deployment in the sector.
Leveraging New Business Models to Enhance Profitability in Cohort-Based Courses Edtech Businesses Study Case: PT Dibimbing Digital Indonesia Syah, Zaky Muhammad; Prasetio, Eko Agus; Hutajulu, Sahat
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.15165

Abstract

Over the past five years, the education technology (EdTech) sector has gained increasing prominence, characterized by significant growth in investments, transactions, and overall revenues. PT Dibimbing (Dibimbing.id), an EdTech company, experienced a decline in revenue largely attributed to elevated customer acquisition costs (CAC). This research aims to analyze the challenges faced by Dibimbing.id and form an innovative and profitable business model for Dibimbing.id. This study uses qualitative research by applying Richardson's framework theory (Value Oriented Framework). This research was obtained through in-depth interviews and Forum Group Discussions (FGDs). The FGD involved teams in Dibimbing.id, including marketing and sales, development, operations, human resources, finance, and technology teams. The results showed that the existing business model faces problems such as variable learning speed, highly complex learning syllabus, hiring difficulties to find advanced talents, bootcamp business model that does not contribute to profit growth, students' concerns with limited job prospects, and financial constraints. Therefore, four solutions were revealed in this research for a new business model, namely self-paced learning, leveling course, job guarantee program, and Study Now Pay Later (SNPL).
Co-Authors Eko Agus Prasetio Larasati, Angela Merici Diah Salmadewi, Ratri Ayu Syah, Zaky Muhammad