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All Journal Devotion: Journal of Research and Community Service Eduvest - Journal of Universal Studies
Albari , Albari
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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The Influence of Product Quality, Service Quality, Price, and Consumer Trust on Repurchase Intention for Household Appliance Products Rosid, Iza Muzaki Anwar; Albari , Albari
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52157

Abstract

This study aims to analyze the influence of product quality, service quality, price, and consumer trust on the repurchase intention of household products at Ananda Company, referring to the Theory of S-O-R (Stimulus-Organism-Response). S-O-R theory explains that product quality, service quality, price, and consumer confidence act as external stimuli that affect consumers' internal conditions in the form of consumer confidence representing the organism, which then produces a response in the form of repurchase intentions. This study employs a quantitative method using the Structural Equation Modeling (SEM) technique. Data were collected through a questionnaire distributed to 300 respondents. The results indicate that three hypotheses are supported, while four hypotheses are not supported. Service quality has a positive and significant effect on repurchase intention, product quality has a positive and significant effect on consumer trust, and consumer trust has a positive and significant effect on repurchase intention. However, service quality and price do not have a positive and significant effect on consumer trust, and price does not have a positive and significant effect on repurchase intention.
The Effect of Promotions, Discounts and Service Quality In Repurchasing Interest In Grabfood Application Irawan, Stami; Albari , Albari
Devotion : Journal of Research and Community Service Vol. 4 No. 2 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/devotion.v4i2.404

Abstract

This research aims to explain and analyze the effect of promotions, discounts on repurchase intention through service quality to Grabfood customers in Indonesia. This research used simple random sampling. The research objects were women and men aged at least 18 years who accessed Grabfood and had made purchases at Grabfood. There were 250 samples. Data collection was carried out by distributing questionnaires electronically. The research variables were promotions and discounts as the independent variables, service quality as the mediation variable and repurchase intention as the dependent variable. This research used AMOS 24.0 to analyze the data. The results of the research showed that Promotion had significant and positive effect on Service Quality, Discount did not have significant effect on Service Quality, Service Quality had positive and significant effect on Repurchase Intention, Promotion had significant and positive effect on Repurchase Intention, and Discount did not have significant effect on Repurchase Intention
Co-Authors Irawan, Stami Rosid, Iza Muzaki Anwar