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Margaretha, Regyna
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Understanding Girl with Balloon: A metaphorical and semiotic analysis of Banksy's Street Work Margaretha, Regyna; Hartono, Hendri; Afrilia, Nur Sitha
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.547

Abstract

Street art has become a powerful medium for conveying social and political messages. Banksy, an anonymous street artist, creates meaningful works, one of which is the Girl with Balloon. This study aims to analyze the metaphorical meaning of the work using a semiotic approach. This approach is based on the theory of signs by Ferdinand de Saussure and Charles Sanders Peirce to identify how visual signs in the work form deeper meaning. The analysis shows that the elements in Girl with Balloon convey messages about loss, hope, and the future. The heart-shaped balloon symbolizes love and dreams, while the little girl who reaches for it represents human efforts to achieve hopes that often feel far away. Thus, this work is not just visual art but also a social critique that can arouse emotions and reflections in society.
REPRESENTASI IDENTITAS PEREMPUAN DALAM PRAKTIK FOTOGRAFI SUREALIS BROOKE SHADEN Margaretha, Regyna
Jurnal Grafis Vol 4, No 1 (2025): Jurnal Grafis Volume 4, Nomor 1
Publisher : Universitas Catur Insan Cendekia

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Penelitian ini mengkaji representasi identitas perempuan dalam karya fotografi surealis Brooke Shaden, khususnya pada seri Begin Again (2019), melalui pendekatan analisis visual kualitatif. Hasil penelitian menunjukkan bahwa karya Shaden menghadirkan tubuh perempuan bukan sebagai representasi literal, tetapi sebagai medium metaforis untuk mengartikulasikan perjalanan batin, pergulatan identitas, dan transformasi diri. Simbol-simbol seperti topeng, kotak, pohon, cermin, pecahan kaca, dan kupu-kupu digunakan untuk merepresentasikan tema ketersembunyian, pembatasan diri, refleksi, pencarian identitas, hingga pelepasan dan kebebasan. Unsur surealis dalam karyanya, berfungsi sebagai strategi konseptual untuk membuka ruang baru di luar batas yang dibuat oleh pikiran dan norma sosial yang sering membelenggu konstruksi identitas perempuan. Yang paling penting, karya Shaden menghadirkan representasi perempuan yang otonom dan subjektif, di mana perempuan bukan lagi objek pasif melainkan subjek aktif yang memiliki kendali penuh atas citra dan makna dirinya sendiri. Temuan penelitian ini menegaskan bahwa fotografi surealis dapat menjadi media yang efektif dan transformatif dalam mengeksplorasi kompleksitas identitas perempuan kontemporer, sekaligus menawarkan ruang naratif alternatif bagi perempuan untuk mendefinisikan diri di luar norma-norma budaya yang membatasi. Melalui pendekatan artistiknya, Shaden tidak hanya memvisualisasikan pergulatan internal perempuan tetapi juga memberdayakan mereka sebagai agen perubahan diri yang bebas dari determinasi sosial. Kata Kunci : representasi, identitas perempuan, fotografi surealis, simbolisme, brooke shaden
MENINJAU KARYA FOTOGRAFI CETAK OLD PRINT Margaretha, Regyna
Jurnal Grafis Vol 3, No 1 (2024): Jurnal Grafis Volume 3, Nomor 1
Publisher : Universitas Catur Insan Cendekia

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Abstract

Old print mampu memunculkan daya tarik bagi para pegiat fotografi dan masyarakat secara luas untuk mencoba proses cetak foto lawas ini. Penulisan ini berfokus pada pembacaan karya old print fotografi dengan menggunakan semiotika Roland Barthes untuk mengungkapkan makna mitos dan ideologi. Penulisan ini mencoba menjelaskan bagaimana hubungan penanda dan petanda dalam gambar old-print. kehadiran old-print di tengah derasnya arus digitalisasi fotografi ini, dapat memberikan cara pandang baru, makna-makna baru yang menyiratkan ideologi tertentu yang melandasi proses old-print tersebut.
Visual representation of strength and masculinity in male supplement product packaging Hartono, Hendri; Margaretha, Regyna; Afrilia, Nur Sitha
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.569

Abstract

This study critically investigates the visual strategies employed in the packaging of male supplement products in Indonesia, emphasizing how prevailing design practices frequently prioritize erotic imagery and hyper-masculine aesthetics over educational and ethical communication. Utilizing a qualitative descriptive method grounded in semiotic analysis and visual communication design (VCD) theory, this research examines selected product packaging through the lenses of color, typography, composition, and imagery. The findings show a tendency to sexualize visual elements, like exaggerated male symbols, overtly sexualized depictions of women, and overly aggressive color schemes. This reduces health products to sexual commodities. These strategies not only disregard local cultural values but also obfuscate crucial medical information, including dosage, ingredients, and potential side effects, thereby undermining consumer health literacy. A critical evaluation of the subject packaging reveals its contribution to the perpetuation of patriarchal gender norms and reinforcement of toxic masculinity. Furthermore, there is a failure on the part of the packaging to adequately address the professional responsibilities inherent to health communication. This phenomenon reflects a systemic failure within the industry to understand design ethics and cultural representation. The study calls upon producers to transition from superficial marketing tactics to more reflective and responsible design strategies. Integral to this approach is the fostering of interdisciplinary collaboration among designers, experts in gender studies, and cultural scholars with the objective of developing packaging that respects social values while conveying accurate information and building long-term brand credibility. It is imperative to reposition packaging as a medium of education and ethical representation to transform the male supplement market into a space that supports both health and dignity.
Co-Authors Afrilia, Nur Sitha Hendri Hartono, Hendri