Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Muhammad Alfi Syahrin Khairi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Menjalankan Bisnis Menggunakan Ponsel Pintar Berrupa E-Commerce pada Platform Shopee Didumai Muhammad Alfi Syahrin Khairi; Edy Prabowo; Putri Damayanti; Zakiah Putri Nurlis; Hendra Syah Putra; Rindu Permata Rahman; Amir Alfath; Titin Indriyani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9156

Abstract

                In the digital era, e-commerce has become an effective solution to increase revenue by using smartphones as the main operational tool. This article aims to analyze the implementation of doing business through the Shopee e-commerce platform in Dumai, especially for Micro, Small, and Medium Enterprises (MSMEs). By adopting a qualitative descriptive approach, data was collected through interviews and literature reviews on digital marketing strategies, challenges, and business opportunities on the Shopee platform. The results show that Shopee provides a number of superior features such as free shipping, coupons, and live streaming that make it easier for MSMEs to promote their products. However, challenges such as limited capital, logistics problems, and tight competition are still the main obstacles. This articl  recommends increasing the use of Shopee features by MSMEs with an emphasis on developing quality products and optimizing marketing strategies such as SEO and social media. Shopee's support through training and more affordable logistics solutions are also considered important in strengthening the competitiveness of MSMEs in the digital market.
Menjalankan Bisnis Menggunakan Ponsel Pintar Berrupa E-Commerce pada Platform Shopee Didumai Muhammad Alfi Syahrin Khairi; Edy Prabowo; Putri Damayanti; Zakiah Putri Nurlis; Hendra Syah Putra; Rindu Permata Rahman; Amir Alfath; Titin Indriyani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9156

Abstract

                In the digital era, e-commerce has become an effective solution to increase revenue by using smartphones as the main operational tool. This article aims to analyze the implementation of doing business through the Shopee e-commerce platform in Dumai, especially for Micro, Small, and Medium Enterprises (MSMEs). By adopting a qualitative descriptive approach, data was collected through interviews and literature reviews on digital marketing strategies, challenges, and business opportunities on the Shopee platform. The results show that Shopee provides a number of superior features such as free shipping, coupons, and live streaming that make it easier for MSMEs to promote their products. However, challenges such as limited capital, logistics problems, and tight competition are still the main obstacles. This articl  recommends increasing the use of Shopee features by MSMEs with an emphasis on developing quality products and optimizing marketing strategies such as SEO and social media. Shopee's support through training and more affordable logistics solutions are also considered important in strengthening the competitiveness of MSMEs in the digital market.
Co-Authors Amir Alfath Edy Prabowo Hendra Syah Putra Putri Damayanti Rindu Permata Rahman Titin Indriyani Zakiah Putri Nurlis