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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Indonesian Community Empowerment Journal
Febriyanti, Syafrida N.
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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Selling Honey and Making Money: An Instagram Marketing Strategy and Basic Photography Training for Women of Kemlagi Village, Mojokerto, East Java Rahmawati, Aulia; Tutiasri, Ririn Puspita; Febriana, Poppy; Febriyanti, Syafrida N.
Indonesian Community Empowerment Journal Vol. 3 No. 1 (2023): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v3i1.26

Abstract

Kemlagi village is one of honey-producing village in Mojokerto, East Java, that has not been paid much attention to by the local government, both in terms of potential and marketing strategy. The involvement of housewives in the marketing sector of the Kemlagi village honey business has not been seen. This community service aims to increase women's empowerment in the social media marketing sector so that business development and community income occur. This community service has two focus activities, namely Instagram marketing training and basic photography training. The presenters of this event were a team from the Communication Science study program of the Universitas Pembangunan Nasional (UPN) "Veteran" and the Universitas Muhammadiyah Sidoarjo. The target participants for this event are women in Kemlagi village, Mojokerto who run a business selling honey and its products. A total of 30 mothers participated in this training event. The training event consisted of opening, opening remarks, Instagram marketing and basic photography materials, questions and answers and closing. After the event, an evaluation of the benefits and participants' understanding of this training material was carried out. The long-term goal of this training is that the home business of the Kemlagi village is getting more advanced and its potential is getting more and more optimized. It is hoped that this home business will develop so that in the future Kemlagi village can develop into a honey edutourism area in East Java.
Penerimaan Gen Milenial tentang Toleransi Beragama pada Video "Loe Lihat Nih Login!! Ini Indonesia Bung!! 6 Pemuka Agama Jadi Satu di Lebaran!! – Jafar" di Kanal YouTube Deddy Corbuzier Oktialam, Paramayuda Satria; Febriyanti, Syafrida N.
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i1.4753

Abstract

The development of digital technology had reached the millennial generation, who were actively engaged online, although they remained vulnerable to provocative narratives, especially those related to religion-based identity politics. However, digital media also served as a positive platform, as seen in Login Season 2 Episode 30, which presented interfaith dialogue in a relaxed and communicative manner. This study examined how the millennial generation received the message of religious tolerance in the video, using Stuart Hall’s Encoding-Decoding Theory and a qualitative method through reception analysis. The results showed that most millennials were in the Dominant Hegemonic position, accepting the message of tolerance conveyed, although some were in the Negotiated position, believing that the content did not fully reflect the current social reality. The content proved to be acceptable to millennials because it was delivered in a way that aligned with their characteristics.
Co-Authors Aulia Rahmawati, Aulia Oktialam, Paramayuda Satria Poppy Febriana Ririn Puspita Tutiasri