Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Ramadhan, Mahameru Nur Ikhsan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Digital Marketing dan Orientasi Pasar terhadap Kinerja Pemasaran dengan Memanfaatkan Keunggulan Bersaing (Industri Gerabah Banyumulek) Rispawati, Dewi; Kembang, Lale Puspita; Khotmi, Herawati; Genadi, Yeldi Dwi; Ramadhan, Mahameru Nur Ikhsan; Safitri, Dian Mila
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.7734

Abstract

This study aims to examine the influence of digital marketing and market orientation on marketing performance, with competitive advantage as a moderating variable. The research adopts a quantitative approach. The population consists of the pottery industry, with a sample size of 100 respondents. The sampling technique employed was probability sampling. Data were collected through questionnaire distribution. The analysis was conducted using SmartPLS software. Hypothesis testing was based on a P-value threshold of<0.05, indicating hypothesis acceptance. The results reveal that digital marketing has a positive effect on marketing performance, whereas market orientation has a negative effect. Competitive advantage strengthens the relationship between digital marketing and marketing performance, while it weakens the relationship between market orientation and marketing performance. The findings suggest that enhancing digital literacy can reduce the industry’s reliance on traditional marketing, enabling pottery products to compete with modern crafts. Future research is recommended to include additional variables, such as marketing strategy and product quality.
Co-Authors Genadi, Yeldi Dwi Kembang, Lale Puspita Khotmi, Herawati Rispawati, Dewi Safitri, Dian Mila