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All Journal Jurnal Masyarakat Maritim Airlangga Journal of Innovation Management
Angelia, Dinda Ayu Sieradianto
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Economics, Econometrics & Finance Social Sciences

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PERAN MEDIASI PENERAPAN E-WALLET QR-CODE TERHADAP PERILAKU PENGGUNA Angelia, Dinda Ayu Sieradianto; Ramadhani, Ananda Fadia Indah; Ningsih, Nikken Nur Fanydia
Jurnal Masyarakat Maritim Vol 8 No 2 (2024): Oktober, 2024
Publisher : Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmm.v8i2.7042

Abstract

Life continues to evolve in a more modern direction along with technological advancements. Digital transformation plays a crucial role in influencing consumer behavior and societal habits. In Indonesia, the financial sector leads in technological development, particularly in payment methods. The advancement of financial technology in Indonesia indicates that society has adapted and developed innovations in this field. In response to this growth, Bank Indonesia has introduced a policy to implement a single QR code that can be used across various payment applications, known as the Quick Response Indonesian Standard (QRIS). In payment methods, the QR Code functions as a connector between users and transaction services. One of the benefits of non-cash payment technology is improving the payment ecosystem and enhancing payment service efficiency across sectors. The objective of this study is to examine the mediating role of QR-Code E-Wallets on User Behavior. This research utilizes SmartPLS version 3.2 as an analytical tool, with SEM methodology and a quantitative survey technique. The findings indicate that performance expectancy, social influence, and hedonic motivation significantly influence the intention to use QR wallets. Additionally, performance expectancy and social influence have a positive and significant impact on User Behavior, while hedonic motivation has a positive but not significant effect on User Behavior. Furthermore, QR-Wallet intention can mediate the influence of hedonic motivation, performance expectancy, and social influence on User Behavior.
Beauty Meets Technology: The Impact of Fit Confidence and Augmented Reality on User Continuance Rany, Tarysha Aulya Putri; Angelia, Dinda Ayu Sieradianto
Airlangga Journal of Innovation Management Vol. 6 No. 4 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i4.81717

Abstract

As augmented reality (AR) technology becomes increasingly integrated into e-commerce, virtual makeup try-on applications offer users a more personalized and immersive shopping experience. This study examines the influence of fit confidence and perceived augmentation on continuance usage intention among Generation Z users in Indonesia, grounded in the Stimulus–Organism–Response (SOR) framework. Using a quantitative research design, data were collected through structured online questionnaires targeting users who have interacted with AR-based virtual makeup try-on features from beauty brands and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3.0 using 124 samples. The results show that fit confidence significantly enhances both utilitarian and hedonic value, while perceived augmentation only increases utilitarian value and directly influences continuance usage intention. Furthermore, hedonic value but not utilitarian value significantly drives continuance usage intention, and perceived ease of use strengthens the effects of fit confidence on both utilitarian and hedonic value. Theoretically, the findings extend the SOR framework by demonstrating that fit confidence plays a more dominant role than perceived augmentation in shaping both utilitarian and hedonic value within AR-based beauty applications. Practically, beauty brands and e-commerce platforms should focus on enhancing the accuracy and realism of AR try-on features, as well as designing more enjoyable and engaging user experiences. Improving perceived ease of use is also essential, as it intensifies the positive impacts of fit confidence on user value perceptions, ultimately encouraging sustained engagement with virtual makeup try-on technologies.
Co-Authors Ningsih, Nikken Nur Fanydia Ramadhani, Ananda Fadia Indah Rany, Tarysha Aulya Putri