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All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Jatiswara
Baiq Faridha Aulya Maharani
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Education Law, Crime, Criminology & Criminal Justice

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OPTIMALISASI POTENSI LOKAL MELALUI PENGUATAN BRANDING MINYAK KELAPA DO KORLEKO SELATAN: OPTIMALISASI POTENSI LOKAL MELALUI PENGUATAN BRANDING MINYAK KELAPA DO KORLEKO SELATAN Yadnya, Made Sutha; Haeki Manzis; Nanda Febriyani Putri; Miranti Wulan Saputri; Roro Ranti Dea Alfathya; Risna Putri Zahara; Nur Ariza Kurnia Dewi; Lalu Diandra Surya Wardhana; Dwi Lestari; Baiq Faridha Aulya Maharani; Elsya Mayori; Nabilah Putri Nursuha
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 3 (2025): Juli-September 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i3.12667

Abstract

The coconut oil branding enhancement program in Korleko Selatan Village, East Lombok, was implemented to optimize local potential and increase the competitiveness of coconut-based products. Despite its abundant coconut resources, the village’s utilization of this commodity has been limited to small-scale traditional processing without clear brand identity, standardized packaging, or effective marketing strategies. Through a 45-day program of potential surveys, training, and community mentoring—particularly targeting women’s household groups—participants were equipped with skills in brand identity development, packaging design, digital marketing, and the use of QR Code technology for production process transparency. The program resulted in the creation of “Koska Coconut Oil,” featuring labeled packaging that reflects local identity while meeting hygiene and aesthetic standards. The adoption of digital marketing via social media and online marketplaces is expected to expand market reach, including potential export opportunities. This initiative not only increases product value and community income but also strengthens local cultural identity and inspires the development of other coconut-derived products. The program’s success demonstrates that participatory branding strategies can serve as an effective tool for sustainable village economic development.
Assessing the Indonesia-Vietnam Lobster Supply Chain Partnership through CBD Principles on Access and Benefit Sharing and Its Implications for the Sustainability of Kampung Lobster Teluk Jukung, West Nusa Tenggara Rizki Apriliana, Adhitya Nini; Ayu Riska Amalia; Lalu Guna Nugraha; Diva Pitaloka; Baiq Faridha Aulya Maharani
JATISWARA Vol. 41 No. 1 (2026): Jatiswara
Publisher : Fakultas Hukum Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jtsw.v41i1.1345

Abstract

Teluk Jukung in East Lombok has been designated as a national lobster aquaculture village, yet it continues to face structural challenges, including illegal lobster seed smuggling, limited technological capacity and inconsistencies in export regulations that place cultivators in a vulnerable economic and ecological position. In response, Indonesia has pursued a lobster supply chain partnership with Vietnam focused on technology transfer and fisheries downstream development. This cooperation raises legal and governance concerns regarding its compatibility with the Access and Benefit Sharing framework under the Convention on Biological Diversity, particularly the principles of Prior Informed Consent and Mutually Agreed Terms. This study adopts a socio-legal approach to examine the implementation of Access and Benefit Sharing within the Indonesia-Vietnam partnership and to assess its implications for ecosystem sustainability and the welfare of lobster cultivators in Teluk Jukung. The findings reveal three central issues. First, there is a persistent gap between national policy objectives and the socio-economic realities experienced by local cultivators. Second, shortcomings in the application of Prior Informed Consent and Mutually Agreed Terms contribute to unequal distribution of benefits within the supply chain. Third, an Access and Benefit Sharing-based governance model is required to ensure meaningful participation of cultivators, support equitable technology transfer and strengthen Indonesia’s position within the global lobster supply chain.This study offers policy recommendations aimed at developing a fair and sustainable framework for lobster aquaculture governance. Keywords: Teluk Jukung, Access and Benefit Sharing, Lobster Supply Chain, Lobster Seed
Co-Authors Ayu Riska Amalia Diva Pitaloka Dwi Lestari Elsya Mayori Haeki Manzis Lalu Diandra Surya Wardhana Lalu Guna Nugraha Made Sutha Yadnya Miranti Wulan Saputri Nabilah Putri Nursuha Nanda Febriyani Putri Nur Ariza Kurnia Dewi Risna Putri Zahara Rizki Apriliana, Adhitya Nini Roro Ranti Dea Alfathya