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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Riska Tyas Prahesti
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Computer Science & IT Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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Terpaan Media Nature Republic with NCT 127 terhadap Brand Image: Studi Kasus Iklan Nature Republic pada Youtube Febriana Muflika Sari; Riska Tyas Prahesti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1567

Abstract

Advertising is one of the forms of external cyber public relations carried out by companies in promotion both through mass media and sosial media. Technological advances have created new forms of interaction and sosialization, one of which is the innovation of communication technology in the form of sosial media. One of the most popular and trending sosial media is YouTube. Advertising is an effective form of promotion of a product or service by using sosial media YouTube as done by Nature Republic. Nature Republic used youtube to promote and introduce the Brand Ambassador NCT 127 in improving the Brand image through the display of an advertisement Nature Republic with NCT 127, on youtube in wide coverage, and better known by the public. As far as the formula of the problem of this study is to find out how much influence the media nature republic with NCT 127 on the Brand image nature republic study of the case of the display of Advertising Nature Republic with NC T 127 on sosial media Youtube. The study uses a quantitative method with an approach to the survey method, using Taro Yamane to obtain the sample with a total of 83 respondents, non-probability sampling techniques, while data collection techniques use the distribution of questionnaires through googleform. The results show that there is a positive and significant influence between media influence on Brand image and moderate influence.
Pengaruh E-WOM terhadap Keputusan Membeli Tiket Umrah pada Akun @umrohbarengyuk.id Dava Qaulan Sadida; Riska Tyas Prahesti
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i1.950

Abstract

This study explores the influence of Electronic Word of Mouth (E-WOM) on Umrah ticket purchasing decisions through the Instagram account @umrohbarengyuk.id. In today’s digital era, social media serves as a primary channel in shaping consumer perceptions of services, particularly in religious travel industries like Umrah. E-WOM, consisting of interaction intensity, opinion valence, and content quality, plays a vital role in providing trustworthy information and building consumer confidence. Using a quantitative method involving surveys and simple linear regression analysis, the study finds that digital reviews and testimonials strongly influence prospective pilgrims’ decisions. The @umrohbarengyuk.id account is perceived as providing transparent, responsive, and relevant communication, making it a key reference in users’ information-seeking and service evaluation processes. These findings reinforce E-WOM as a powerful digital marketing communication strategy that not only increases service appeal but also enhances customer trust and purchasing confidence. The study offers practical insights for Umrah service providers in developing personalized, credible digital content and strategies to reach broader audiences effectively.
Co-Authors Dava Qaulan Sadida Febriana Muflika Sari