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All Journal Nautical: Jurnal Ilmiah Multidisiplin Indonesia Journal of Artificial Intelligence and Digital Business
Sawitri, Ni Luh Putu Widya
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering

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Here comes the fun: Mapping the journey from experience to loyalty in music festivals Ambalika, Ni Komang Ayu Diah; Wiwekananda, I Gusti Ngurah Ary; Ditha, I Gusti Ayu Tara Laksemiyasa; Sawitri, Ni Luh Putu Widya
Nautical : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 2 (2025): Nautical: Jurnal Ilmiah Multidisiplin Indonesia (In progress)
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/nautical.v4i2.1717

Abstract

Music festivals have become complex experiential platforms that generate not only entertainment but also social, cultural, and emotional engagement. This study investigates the journey from music festival experience quality to loyalty and focusing on the role of festival satisfaction and image. This research employed a quantitative method using an online survey that was distributed to music festival attendees in Indonesia. A total of 381 the collected valid responses were examined through Structural Equation Modeling (SEM-PLS). The findings showed that festival experience quality has a significant positive effect on festival satisfaction and festival image. Moreover, festival satisfaction enhances both festival image and festival loyalty, while the festival image further strengthens festival loyalty. These results indicate that bringing high-quality experiences, fostering satisfaction, and cultivating a strong festival image are crucial strategies for building loyalty. From the managerial perspective, the study also focuses on the dominant student segment by tailoring music festival concept or design and creating marketing strategies to their preferences. Nevertheless this study is limited by its diverse festival contexts making the future studies are recommended to investigate specific or single type of music festivals, distinguish between the first-time and repeat visitors.
Pengaruh Self Efficacy Terhadap Continous Intention Pengguna Metode Pembayaran Digital Berbasis TRITAM Sawitri, Ni Luh Putu Widya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.2525

Abstract

Dengan mempergunakan kerangka kerja TRITAM, riset ini mengkaji apa yang membuat konsumen layanan QRIS ingin terus mempergunakan sistem tersebut. Riset ini mempergunakan metode deskriptif kuantitatif, mensurvei 154 orang yang telah mempergunakan QRIS, dan mempergunakan teknik sampel purposif. SEM-PLS, atau Model Persamaan Struktural, dipakai untuk riset ini. Temuan penelitian mengungkapkan yaitu efikasi diri berdampak positif terhadap kepercayaan, kegunaan yang dirasakan, dan utilitas yang dirasakan, tetapi tidak berdampak pada niat untuk melanjutkan. Kepercayaan dipengaruhi secara positif oleh utilitas yang dirasakan, sementara niat untuk melanjutkan tidak terpengaruh. Keinginan untuk melanjutkan dipengaruhi secara positif dan signifikan oleh kepercayaan. Di sisi lain, kepercayaan dan niat untuk melanjutkan dipengaruhi secara negatif oleh bahaya yang dirasakan. Riset ini memperlihatkan yaitu risiko yang dirasakan memiliki efek yang merugikan pada penggunaan QRIS dan yaitu kepercayaan sangat penting untuk meningkatkan pemanfaatan QRIS.
Co-Authors Ambalika, Ni Komang Ayu Diah Ditha, I Gusti Ayu Tara Laksemiyasa WIWEKANANDA, I GUSTI NGURAH ARY