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All Journal Jurnal Transformasi Global Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Fiya Ainur Rohmatika
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Strategi Kolaboratif Pengembangan Ekowisata Berkelanjutan Melalui Peningkatan Kapasitas Sumber Daya Manusia di Kalurahan Bimomartani: Pengabdian Joko Sutopo; Sunardi; Mustaqim Pabbajah; Juhansar; Fiya Ainur Rohmatika; Novi Faulia Sari; Dedek Darvina; Angga Muhammad Zacky; Iskandar Zulkarnain; Rico Fitra Pratama; Rizqulloh Brilliant 'Ainur Rofiq
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2679

Abstract

Ecotourism-based village tourism is a sustainable development strategy that balances economic, social, and ecological aspects. Bimomartani Village, Sleman, has the potential for reservoirs, agriculture, rural landscapes, and local culture, but is hampered by limited human resource capacity and digital promotion. This community service activity aims to formulate a collaborative strategy for ecotourism development through human resource development and digital promotion using the Participatory Action Research (PAR) method, which involves the community in planning and reflection. Results show that training in hospitality, homestay management, tourism narratives, and digital marketing increased community engagement. The pentahelix collaborative model also strengthens the synergy between government, academics, communities, the private sector, and the media. In conclusion, a collaborative strategy based on human resources and digitalization can realize inclusive, technology-adaptive, and sustainable community ecotourism in Bimomartani Village.
Quality Tourism as Soft Power: A Political Economy Comparison of Singapore and Bali Fiya Ainur Rohmatika
Jurnal Transformasi Global Vol. 13 No. 1 (2026): Jurnal Transformasi Global (JTG)
Publisher : Department of International Relations, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jtg.013.01.1

Abstract

The recovery of global tourism after the COVID-19 pandemic shows increasingly strategic dynamics, especially in Southeast Asia, which now positions tourism as an instrument of soft power and regional economic and political competitiveness. This study stems from the need to understand how two key destinations (Singapore and Bali) implement quality tourism to project cultural influence and strengthen their economic structures. Specifically, this study examines how Singapore, which in 2024 received 16.5 million international tourists (a 21% increase from 2023) with tourism revenues of S$22.4 billion in the January–September 2024, successfully consolidated a state-led quality tourism model through premium services, global connectivity, and the hosting of high-profile international events that reinforced the city-state's image as a cultural and economic hub in Asia. In contrast, Bali demonstrated a culture-driven soft power model rooted in cultural richness, spirituality, and natural landscapes. In 2024, Bali generated Rp107 trillion in foreign exchange, or 44% of Indonesia's total tourism foreign exchange, making it the primary national tourism engine. Despite receiving millions of domestic and international tourists each year, its economic value stems not only from volume but also from increased value creation through the accommodation, culinary, transportation, and creative industries. Comparative findings show that the effectiveness of quality tourism as a soft power strategy is greatly influenced by destination management capacity: Singapore excels through institutional stability and service consistency, while Bali faces challenges related to overtourism and environmental sustainability. This study concludes that quality tourism has the potential to become a powerful instrument of regional diplomacy if supported by sustainable governance, quality tourism experiences, and a balance between economic growth and cultural preservation.
Co-Authors Angga Muhammad Zacky Dedek Darvina Joko Sutopo Juhansar Andi Latief Mustaqim Pabbajah Novi Faulia Sari Nurwijayanti Rico Fitra Pratama Rizqulloh Brilliant 'Ainur Rofiq Sunardi