Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Putri Nur Syafitri Lubis
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pemasaran Media Sosial, Kepuasan Pelanggan, dan Rekomendasi Pelanggan dalam Membangun Loyalitas Milenial (Studi Pada Produk BSI Cicil Emas) : Penelitian Putri Nur Syafitri Lubis; Onan Marakali Siregar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2810

Abstract

This research aims to analyze the social media marketing strategies implemented by BSI for the gold installment product, as well as to analyze the role of customer satisfaction and customer recommendations in building loyalty among millennial customers. The research method used is qualitative with a descriptive approach. The data sources consist of primary and secondary data, collected through observations, interviews, and documentation. The informant selection technique employs snowball sampling, which allows the researcher to gradually expand the number of informants. Data analysis is conducted using the Miles and Huberman model, which includes data collection, data reduction, data presentation, and conclusion drawing. The results of the study show that BSI has successfully implemented an effective social media marketing strategy for Cicil Emas products. By utilizing platforms such as Instagram and WhatsApp, BSI is able to create a positive experience for millennial customers. In addition, high customer satisfaction contributes to customer loyalty, where recommendations from satisfied customers become a powerful marketing tool. However, there is still room for improvement regarding inform
Co-Authors Siregar, Onan Marakali