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Wilson, Arnold
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Arts Humanities Education

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Dark Jokes dalam komunikasi: Studi semiotika Roland Barthes Wilson, Arnold; Susilo, Daniel; Menayang, Alfred Pieter
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19714

Abstract

The spread of dark jokes through social media such as Twitter, TikTok, and Instagram has increased significantly. Differences in individual characteristics such as age, gender, trauma experience, and intensity of social media use also shape subjective perceptions and meanings of dark jokes. This study uses a qualitative approach with Roland Barthes' semiotic analysis method to reveal the layers of denotative and connotative meanings of dark jokes in Tretan Muslim video content. Data were obtained through observation of content on Instagram and YouTube, then analyzed with two main stages in Barthes' framework, namely identification of the sign system (signifier and signified) and exploration of myths or ideologies that form dominant meanings. The findings of this study indicate that dark jokes in Tretan Muslim video content not only function as entertainment, but also represent socio-political criticism through a system of layered signs. At the connotative level, the humor becomes a means of demythologizing dominant ideologies such as nepotism, institutional inequality, and hegemony of power, which are packaged symbolically through irony, hyperbole, and intertextuality so that they can be accepted by the wider public.
Co-Authors Daniel Susilo Menayang, Alfred Pieter