Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Kusuma, Aulia Amanah
Unknown Affiliation
Humanities Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Ulasan Produk Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Marketplace Shopee Kusuma, Aulia Amanah; Murniyati
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 4 (2025): September 2025 - November 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.158

Abstract

In an increasingly fierce marketplace competition, purchase decisions are influenced by product reviews and consumer trust. This study aims to analyze the influence of product reviews and consumer trust on purchase decisions on  the Shopee marketplace. With a quantitative approach sourced from data from 50 respondents, shopee users are active and have shopped by looking at product reviews and testing with multiple linear regression. The results showed that product reviews had no significant effect on the purchase decision with a t-count score (0.459 < 2.012) and a significance value of 0.000 < 0.05, so that HO1 was accepted, Ha1 was rejected. while consumer confidence had a significant effect on purchase decisions with a t-count score (6.795 > 2.012) and a significance value of 0.000 < 0.05, thus, HO2 was rejected, Ha2 was accepted. In addition, simultaneously product reviews and consumer trust affect purchase decisions on Shopee with a value of f calculated (25,737 > 3.20). This finding states that the importance of consumer trust in a decision-making, Shopee also needs to increase consumer trust through original and informative reviews, as well as highlighting quality reviews with photos or videos.
Co-Authors MURNIYATI