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All Journal Jurnal Bastra (Bahasa dan Sastra) Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN)
Irfa Rufaidah
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Education Languange, Linguistic, Communication & Media Other

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ANALISIS KALIMAT PERSUASIF PADA IKLAN PRODUK G2G OLEH INFLUENCER MAHARAJASP DI MEDIA SOSIAL TIKTOK Selvi Aulia Futri; Nisa Arianti Sri Lestari; Robi Abdul Rohim; Irfa Rufaidah; Iis Lisnawati
Jurnal Bastra (Bahasa dan Sastra) Vol. 10 No. 4 (2025): JURNAL BASTRA EDISI OKTOBER 2025
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Halu Oleo Kampus Bumi Tridharma Andounohu Kendari, Provinsi Sulawesi Tenggara – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/bastra.v10i4.1410

Abstract

This article discusses the development of TikTok as a major platform in digital marketing strategies, especially in Indonesia. TikTok is not only used for creativity, but also as an effective business medium in reaching young audiences through persuasive and creative content. Features such as the "For You Page" (FYP) help content go viral, opening up great opportunities for business people and creators. Influencers, including celebrities, play an important role in shaping consumer perceptions and purchasing decisions. This article aims to influence readers' emotions to be interested in buying products, by emphasizing the importance of persuasive communication. Specifically, this article analyzes the use of persuasive sentences in G2G product promotions by MaharajaSP influencers on TikTok, using a descriptive qualitative approach. The results of the analysis show that MaharajaSP is effective in using persuasive sentences to attract attention, create urgency, and provide recommendations, thereby increasing the effectiveness of product marketing on TikTok.
Nilai Sosial dan Budaya dalam Naskah Drama Gerbong Karya Agam Wispi : (Kajian Antropologi Sastra) Wildan Aldiansyah; Siti Nur Cholisha; Irfa Rufaidah; Piona Levania
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i1.4485

Abstract

This study examines the social and cultural values in the drama script Gerbong by Agam Wispi through a literary anthropology approach. The research is grounded in the role of literature as a reflection of socio-cultural values, with Gerbong selected for its rich portrayal of post-revolution Indonesian societal dynamics, which has yet to be holistically analyzed from an anthropological perspective. The aim is to identify the manifestations of socio-cultural values through dramatic structures such as dialogue, characterization, and conflict. A qualitative descriptive method was employed, analyzing narrative and symbolic elements within the script. Findings reveal that social values are reflected in non-familial solidarity, critiques of revolutionary injustice, humanism amid adversity, and women’s resistance to stigmatization. Cultural values emerge through the gerbong (train carriage) as a metaphor for resilience, collective sacrifice, and a belief in independence preserved through oral traditions. Intergenerational conflicts between colonial and post-independence values highlight cultural dynamics in postcolonial transition. The study recommends integrating the script into educational curricula, exploring its performative dimensions, and conducting further interdisciplinary research on power relations and gender representation.
Co-Authors Nisa Arianti Sri Lestari Piona Levania Robi Abdul Rohim Selvi Aulia Futri Siti Nur Cholisha Wildan Aldiansyah