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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Management Science Research Journal
Johan Widikusyanto, Muhammad
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Management Science Research Journal

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Marketing Strategy Local Product "Kue Bangkit Fafin" in Serang Nur Bhakti Pertiwi, Widya; Putri Wenang Lusianingrum, Farah; Johan Widikusyanto, Muhammad
Management Science Research Journal Vol. 3 No. 1 (2024): February 2024
Publisher : PT Larva Wijaya Penerbit

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Abstract

Marketing strategy moment This hold important role​ in reach objective A business . The purpose of study This that is For know marketing strategies What should​ carried out by entrepreneurs local product Kue Bangkit Fafin . Study This nature descriptive qualitative use SWOT analysis . Research result showing a better alternative marketing strategy​ carried out by the product local Kue Bangkit Fafin is diversification (quadrant II). A must strategy applied is use the power it has for utilise opportunity period long. Kue Bangkit Fafin should do innovation product , so own unique and visible different from competitor
Co-Authors Nur Bhakti Pertiwi, Widya Putri Wenang Lusianingrum, Farah Wahyuni Purbohastuti, Arum