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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Pasolang, Viyetri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN HANDPHONE MEREK SAMSUNG DI LA CELL SANGATTA Pasolang, Viyetri
Tinta Nusantara 2018 Vol.1 Vol 11 No 2 (2025): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v11i2.186

Abstract

Research uses quantitative methods with data collection methods using questionnaires, instrument test methods (validity and reliability), percentage deskrictive analysis, classical assumption tests, multiple regression analysis, determination analysis (R2), t test and F test using SPSS for Windows version 16. Partial test results of Income variables: That is t calculate 3,348 > t table 2,003 means a partially significant effect, variable Price: t calculate 0.265 < t table 2,003 means insignificant effect, variable Taste: t calculate 3,500 > t table 2,003 means a significant effect partially. Simultaneous test results are the value of F calculated 63,316 > F table 3.16. It can be concluded simultaneously Revenue, Price and taste influence the decision to buy Samsung brand mobile phones at LA Cell Sangatta.
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