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ANALYZING THE IMPACT OF STRATEGIC THINKING AND MODELS ON ORGANIZATIONAL PERFORMANCE: AN EXAMINATION OF PORTER’S STRATEGY AND MILLS AND SNOW’S FRAMEWORKS Aljashaam, Ali Abdulhussein Gaber
Journal of Economic and Economic Policy Vol. 3 No. 1 (2026): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v3i1.87

Abstract

Objective:  Strategic thinking is a key contributor to the future viability and prosperity of organisations, and the research examines the correlation that exists between adopting these strategic models and performance results in organisations such as profitability, market share and growth. Method: Based on mixed-methods research, information was gathered in various industries through surveys, interviews, and evaluation of the strategic documents, where regression and correlation were used to analyse quantitative data delivered, whereas the qualitative data was determined with the help of thematic content analysis and comparative case creates. Result: They show that the organisation with the explicitly stated orientation to a particular strategic model is linked to its better performance as compared to organisations with unclear or inconsistent strategies, and the work shows the mediating role that industry dynamics, managerial perceptions, and internal capabilities play in the effective implementation of the selected strategies. Novelty: The study will contribute to the determination of strategic fit patterns, the definition of the relationship between various strategies and important performance variables, as well as contextual conditions determining strategic effectiveness, with the practical implication that it is better to have a consistent strategic orientation, which is communicated effectively and efficiently to reach the goals of an organisation.
STRATEGIC TRANSFORMATION IN THE AGE OF AI LINKING DIGITAL INNOVATION TO ORGANIZATIONAL EFFECTIVENESS Aljashaam, Ali Abdulhussein Gaber
International Journal of Business, Law and Political Science Vol. 2 No. 12 (2025): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v2i12.435

Abstract

Objective: Artificial Intelligence (AI) is a radically new force that is changing organizational strategies in the rapidly changing digital world, especially in developing economies such as Iraq. The paper examines the connection between the capabilities of AI and digital innovation and organizational performance in the context of Iraqi organizations in the face of infrastructural, economic, and cultural limitations. Basing the study on the Resource-Based View and Dynamic Capabilities Theory, a conceptual model is constructed and operates that the digital innovation by AI is associated with strategic transformation and performance results. Method: The research utilizes Structural Equation Modeling (SEM) in testing its hypotheses through the use of a quantitative cross-sectional study with data provided by 200 organizations. Results: Findings indicate that AI potentials have a great impact on promoting digital innovation, which, consequently, mediates the connection between AI and organizational performance. The results show that digital innovation is a key tool to utilize AI technologies in enhancing strategic agility and performance in the face of a turbulent environment. Novelty: The study does not only fill the existing gaps in empirical research in the Middle East but also provides practical implications to policymakers and managers interested in promoting innovation driven by AI. It has been suggested to invest in AI, become digitally literate, implement smart systems, and have an innovation-oriented organizational culture. Finally, the paper ends with the future research directions, which would help to contextualize the AI integration in the countries with emerging economies even better.