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Strategi Komunikasi Akun Instagram @apdcindonesia dalam Meningkatkan Kesadaran Kesehatan Mental Ndolu, Michell Audry; Sianturi, Mia Pratiwi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20646

Abstract

The World Health Organization reports that every year there are more than 700,000 people who die due to suicide. In this regard, individual mental health is one of the factors that is usually closely associated with. To decrease the suicide rate of the public, many long-term management programs are needed, for example counseling and education. APDC Indonesia is a professional consulting agency in the field of psychology that actively shares education about mental health on Instagram. This study aims to analyze the communication strategy that is implemented on Instagram account @apdcindonesia to increase the awareness of its followers about mental health. Through the content shared, they hope to increase followers’ awareness about mental health so they will be the best version of themselves. This is a descriptive qualitative research using in-depth interview as the data collection technique. The results of this study are analyzed using the 4 C’s for a social operation system, which are important elements in operating social media which include context, communication, collaboration, and connection. APDC Indonesia can be considered successful in carrying out its communication strategy on Instagram as seen from the interactions that occur with the audience and their enthusiasm in participating in the programs and services provided by APDC Indonesia. However, APDC Indonesia still needs to increase the intensity of responding to the comments so the connection element can be entwined deeper with their followers.
Pengaruh Workplace Ostracism Terhadap Voluntary Turnover Intention Pada Karyawan Generasi Milenial di Indonesia Nadhira, Azkiya; Sianturi, Mia Pratiwi
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20870

Abstract

The role of the millennial generation in the world of work is increasingly growing and has become dominant, and it turns out that this generation likes to move or leave their workplace, which is also known as voluntary employee turnover. Based on several factors, it can be seen that workplace ostracism is one factor that can encourage voluntary turnover intention in employees. The research method that will be used for this study is a quantitative correlational research method. Correlational research aims to investigate the extent to which a phenomenon in a variable is related to one or more other variables. The results of the study indicate that workplace ostracism has a positive effect on voluntary turnover intention by 80.6%, while the remaining 19.4% is influenced by other factors not examined in this study. The majority of subjects did not experience workplace ostracism behavior, as many as 236 (66.1%). Meanwhile, for voluntary turnover intention, it can be seen that the majority of subjects did not have the desire to turn over in the near future, as many as 171 (47.9%). The purpose of this study is to develop variables that have been studied by previous researchers and build a new concept from the results of this study. This study is expected to serve as a reference for future researchers who wish to examine similar variables and can also serve as a guide for companies to prevent rising turnover rates and ostracism. Future research with similar variables is recommended to examine more specific job fields and conduct more comprehensive data collection.