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Wiliastiti, Ida Ayu
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Economics, Econometrics & Finance

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Determinan Servant Leadership terhadap Employee Loyalty Melalui Job Satisfaction sebagai Variabel Intervening Wiliastiti, Ida Ayu; Goca, I Gusti Putu Agung Widya; Putri, Cokorda Istri Agung Vera Nindia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4894

Abstract

Purpose: This study examines the influence of servant leadership style on employee loyalty, both directly and indirectly through job satisfaction, at PT Graha Sarana Duta (Telkom Property) Bali Area. Research Methodology: This is a quantitative research using a survey-based non-experimental approach. Data were collected from 76 outsourcing employees selected through simple random sampling. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS 3.0. The study is underpinned by Equity Theory, which explains that perceptions of fairness influence both job satisfaction and employee loyalty, especially in relation to leadership behavior. Results: The results indicate that servant leadership positively affects job satisfaction and employee loyalty, with job satisfaction also acting as a partial mediator in this relationship. Conclusion: Servant leadership, marked by love, humility, and support, enhances job satisfaction and ultimately boosts employee loyalty, highlighting the importance of empathetic and service-oriented leadership. Limitations: This study focuses on outsourcing employees in a single company with a cross-sectional design, limiting its ability to capture long-term effects. Future research should consider additional variables like work environment or company policies for broader insights. Contribution: This study contributes by validating Equity Theory in the context of employee loyalty and job satisfaction in Indonesia’s property sector, while offering practical insights for enhancing retention through servant leadership.
Determinan Servant Leadership terhadap Employee Loyalty Melalui Job Satisfaction sebagai Variabel Intervening Wiliastiti, Ida Ayu; Goca, I Gusti Putu Agung Widya; Putri, Cokorda Istri Agung Vera Nindia
Studi Ilmu Manajemen dan Organisasi Vol 6 No 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4894

Abstract

Purpose: This study examines the influence of servant leadership style on employee loyalty, both directly and indirectly through job satisfaction, at PT Graha Sarana Duta (Telkom Property) Bali Area. Research Methodology: This is a quantitative research using a survey-based non-experimental approach. Data were collected from 76 outsourcing employees selected through simple random sampling. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS 3.0. The study is underpinned by Equity Theory, which explains that perceptions of fairness influence both job satisfaction and employee loyalty, especially in relation to leadership behavior. Results: The results indicate that servant leadership positively affects job satisfaction and employee loyalty, with job satisfaction also acting as a partial mediator in this relationship. Conclusion: Servant leadership, marked by love, humility, and support, enhances job satisfaction and ultimately boosts employee loyalty, highlighting the importance of empathetic and service-oriented leadership. Limitations: This study focuses on outsourcing employees in a single company with a cross-sectional design, limiting its ability to capture long-term effects. Future research should consider additional variables like work environment or company policies for broader insights. Contribution: This study contributes by validating Equity Theory in the context of employee loyalty and job satisfaction in Indonesia’s property sector, while offering practical insights for enhancing retention through servant leadership.
Co-Authors Cokorda Istri Agung Vera Nindia Putri I Gusti Putu Agung Widya Goca