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All Journal Feedback International Journal of Communication
Ibrahim, Adamkolo
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Languange, Linguistic, Communication & Media Social Sciences

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A Strategic Communication Approach to Youth Engagement in Transitional Justice in Post-Insurgency Yobe State, Nigeria Ibrahim, Adamkolo; Muhammad, Usman Adamu; Ibrahim, Abubakar Tijjani
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.192

Abstract

The Boko Haram insurgency has inflicted profound disruption on communities in northeast Nigeria, with Gujba Local Government Area (LGA) among the most severely affected. Although transitional justice (TJ) initiatives have been introduced to address human rights violations, youth participation has remained limited and largely symbolic. This article examines the specific roles that young people occupy in TJ processes in Gujba LGA and proposes a strategic communication framework to enhance their substantive engagement. A mixed methods design was employed, with quantitative data from a structured survey of 300 youths (187 male, 113 female) and qualitative insights drawn from 13 key informant interviews. Findings reveal that while 40% of respondents have ever attended TJ events, attendance is typically confined to community reconciliation (60%), with minimal involvement in policy workshops (25%). Youth contributions frequently remain logistical or testimonial rather than consultative. Demographic analysis indicates higher participation among those aged 20–24 and individuals with post-secondary education, whereas farmers and young women face pronounced barriers. Drawing on framing and diffusion theories, the article outlines a seven-step advocacy campaign encompassing tailored messages in local languages, multi-channel dissemination (radio, town criers, mobile messaging) and culturally sensitive formats (women only sessions, youth led media). Preliminary pilot data suggest that targeted messaging can raise awareness from 35% to over 60% and increase active speaking roles among participants by 30%. The proposed framework offers policymakers and practitioners a replicable model for transforming youth from passive observers to active stakeholders in TJ, thereby strengthening the legitimacy and effectiveness of post conflict recovery processes.
Influencer Credibility and Authenticity in the Fight Against Misinformation Vi Thi, Phuong; Ibrahim, Adamkolo
Feedback International Journal of Communication Vol. 2 No. 3 (2025): September 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i3.199

Abstract

The rise of social media influencers has reshaped how information is produced and consumed. While their perceived authenticity grants them persuasive power, questions persist about the credibility of their content and the risks of misinformation. Algorithms that prioritize engagement over accuracy further exacerbate this paradox. This paper employs a narrative literature review, synthesizing findings from studies on influencer authenticity, misinformation dynamics, and digital trust. Sources include peer-reviewed journals, policy reports, and case-based analyses, with an emphasis on cross-disciplinary perspectives from communication studies, marketing, and digital ethics. The findings indicate that influencer credibility depends on multiple factors beyond audience size, including transparency, expertise, consistency, and accountability. While fact-checking tools, regulations, and media literacy programs are common strategies, they remain fragmented and reactive. A significant gap exists in influencer accountability and the lack of co-created ethical standards, leaving misinformation unchecked in many cases. Current approaches are limited by scalability, regulatory inconsistencies, and algorithmic bias that favors sensationalism. Addressing misinformation requires systemic change: engaging influencers as partners in setting ethical norms, rethinking algorithms to reward accuracy, and expanding media literacy across demographics. Future research should investigate empirical cases of influencer responsibility, audience trust dynamics across cultures, and platform-level reforms to ensure long-term resilience against misinformation.
Learning or Distraction? Explaining TikTok and Snapchat Use among Communication Students through the Affordance–Motivation–Context Heuristic Sufyanu Saidu Al-Sadique, Abubakar; Ibrahim, Adamkolo; A. Pate, Umaru
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.256

Abstract

Platforms such as TikTok and Snapchat are increasingly used not only for entertainment but also as informal environments where students observe communication trends, learn visual storytelling techniques, and experiment with digital content creation. However, the academic implications of these platforms remain debated because they can simultaneously support learning while also creating distractions. This study aims to examine how communication students use TikTok and Snapchat and to explain the relationship between learning opportunities and academic distraction through the Affordance–Motivation–Context (AMC) heuristic. This research employed a qualitative exploratory approach involving communication students who actively use short-form social media platforms. Data were collected through in-depth interviews and reflective observations about students’ media practices in academic and everyday contexts. The data were analyzed thematically to identify patterns of platform use, student motivations, and the influence of technological features on media engagement. The findings reveal three main insights. First, TikTok and Snapchat create a paradoxical outcome in which learning benefits and academic distractions coexist. Students often use these platforms to gain inspiration for digital communication practices, yet they may also experience attention fragmentation due to continuous content streams. Second, platform affordances such as algorithmic recommendations, automatic playback, and creative editing tools significantly shape user behavior. Third, the outcomes of social media use depend on students’ motivations and the educational environment. Students who approach these platforms for creative or professional development tend to experience more positive learning outcomes.
Expert Perspectives on Detecting Fake News and Misinformation Governance Using Generative Artificial Intelligence in Nigeria: A Qualitative Exploratory Study Ibrahim, Adamkolo; Ojebuyi, Babatunde; Fola-Adebayo, Titi; Makinde, Akindeji; Egbokhare, Olayinka; Aborisade, Peter; Olowoniyi, Joyce; Eegunlusi, Tayo; Adebomi, Oluwayemisi; Okere, Oluchi; Oguntade, Funmilayo; Olubode-Sawe, Funmilayo; Ogunduyile, Abimbola
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.259

Abstract

The rapid spread of misinformation in digital communication environments presents significant challenges to information integrity, particularly in emerging media ecosystems such as Nigeria. Recent developments in generative artificial intelligence (GenAI) have introduced new possibilities for detecting and managing misleading information across digital platforms. This study investigates how generative AI can contribute to governing information integrity within Nigeria’s misinformation ecosystem from a communication perspective. Using an exploratory qualitative approach, the study draws on in-depth interviews with experts in artificial intelligence, machine learning, digital media, and information governance. The findings reveal that generative AI can enhance the monitoring of misinformation by identifying misleading narratives, analyzing persuasive message patterns, tracking the spread of viral content, and supporting real-time verification processes in journalism and fact-checking. However, the study also shows that the effectiveness of AI technologies depends on contextual adaptation, ethical governance, and collaboration among stakeholders. AI systems alone cannot fully address misinformation challenges without the support of media literacy initiatives and institutional communication strategies. The study concludes that generative AI can play a significant role in strengthening information integrity within digital public communication.
Co-Authors A. Pate, Umaru Aborisade, Peter Adebomi, Oluwayemisi Eegunlusi, Tayo Egbokhare, Olayinka Fola-Adebayo, Titi Ibrahim, Abubakar Tijjani Makinde, Akindeji Muhammad, Usman Adamu Ogunduyile, Abimbola Oguntade, Funmilayo Ojebuyi, Babatunde Okere, Oluchi Olowoniyi, Joyce Olubode-Sawe, Funmilayo Sufyanu Saidu Al-Sadique, Abubakar Vi Thi, Phuong