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All Journal Jurnal Medika: Medika Gayatri : Jurnal Pengabdian Seni dan Budaya
Prasetyo, Yunanto Adi
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Dentistry Health Professions Medicine & Pharmacology Nursing Public Health

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Pembuatan Jingle Tempe Sanan Enak Tenan Sebagai Media Promosi Untuk Meningkatkan Daya Saing UMKM Tempe Sanan Suprihatin, Endang Wara; Sumarwahyudi; Pristiati, Tutut; Zandra, Rully Aprilia; Prasetyo, Yunanto Adi; Handayani, Silvy; Isfa'lan, Widad
Gayatri : Jurnal Pengabdian Seni dan Budaya Vol. 3 No. 2 (2025): Oktober
Publisher : Sekolah Tinggi Kesenian Wilwatikta (STKW) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20111/gayatri.v3i2.66

Abstract

Tempe Sanan, one of the well-known local products from Malang, is currently facing challenges in branding and market competitiveness despite its high quality. This is especially true in the midst of the growing trend of online-based promotions, which appear to be more effective and efficient. This community service program aims to enhance the competitiveness and brand awareness of Tempe Sanan through a song, packaged in the form of a jingle. The creation of a jingle as a promotional medium was chosen because it serves as a concise, simple, and effective alternative for promotion that can be played anytime and anywhere The jingle is designed to be catchy and appealing, combining local cultural elements with Javanese lyrics and a blend of diatonic and pentatonic musical instruments. Its creation employed a participatory approach, involving local MSME (Micro, Small, and Medium Enterprise) actors in developing a culturally rich jingle. The outcomes of the activity include: 1) The creation of a jingle titled "Tempe Sanan Enak Tenan" (Tempe Sanan is Really Delicious);2) Dissemination via WhatsApp and recording in MP3 format, played at Primkobti Bangkit Usaha Kampung Sanan;3) Socialization and public presentation of the jingle at the Porprov East Java exhibition. The conclusion of this community service initiative emphasizes the effectiveness of music as a branding tool for local MSMEs, which is essential for enhancing their market competitiveness.
Program Pengembangan Kewirausahaan Jaranan Laksamana Manggala Tumpang (Kini Menjadi Laksana Manggala) Suprihatin, E. Wara; Sumarwahyudi, Sumarwahyudi; Hidajat, Robby; Prasetyo, Yunanto Adi
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/vp8khm85

Abstract

The Jaranan Laksamana Manggala group, now renamed Laksana Manggala (LM), is a traditional arts group that has grown in the Tumpang area, Malang Regency. Comprised of young members who are passionate about preserving karawitan and jaranan, LM faces increasing challenges as the number of similar groups in the region continues to rise. To remain relevant and competitive, LM is required to be more innovative and creative in both artistic expression and organizational development. This community service program aims to strengthen entrepreneurship through capacity development. The focus includes improving members’ technical skills as dancers and musicians, while also providing training in producing jaranan-themed souvenirs such as Tumpang key chains that offer alternative income opportunities. The program applied a participatory approach through entrepreneurship workshops, group management mentoring, and the use of digital technology for promotion and performance documentation.
Co-Authors Handayani, Silvy Isfa'lan, Widad Pristiati, Tutut Robby Hidajat Rully Aprilia Zandra Sumarwahyudi Suprihatin, E. Wara Suprihatin, Endang Wara