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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Eni Saeni
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Medicine & Pharmacology

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Strategi Marketing Pondok Cabe Golf dalam Memanfaatkan Instagram @Pondokcabegolf untuk Meningkatkan Brand Awareness kepada Masyarakat Alfina Wulandari; Fajar Muharam; Eni Saeni
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3345

Abstract

This study examines the importance of an efficient digital marketing strategy, particularly through Instagram, to increase public understanding of sports and recreation facility brands like Pondok Cabe Golf, especially amidst increasingly fierce competition in the digital world. The purpose of this study is to evaluate the digital marketing strategy implemented by Pondok Cabe Golf on Instagram to increase brand recognition among the wider public. A descriptive qualitative approach was used, with data collected through in-depth interviews with internal marketing and public relations teams, as well as external followers. Additionally, focus group discussions, observations, and non-participant documentation collection were conducted to supplement the analysis. The results reveal that Pondok Cabe Golf has successfully implemented a digital marketing strategy that aligns with the Marketing 4.0 concept and the 5A customer journey (Aware, Appeal, Ask, Act, Advocate). This strategy involves the use of consistent visual content, engaging user interactions, and focused promotions, which have significantly increased brand awareness and built positive relationships with the audience. The findings highlight the effectiveness of Instagram as a platform for building brand recognition and community engagement. This research offers valuable insights and practical recommendations for improving digital marketing efforts in the recreation sector, particularly for businesses looking to enhance their presence in the competitive digital landscape.
POWER AND CRITICISM: THE DYNAMICS OF DIGITAL COMMUNICATION IN ONLINE PUBLIC SPACES Eni Saeni; RR Roosita Cindrakasih; Abdul Azis; Agung Rahardjo; Jaka Atmaja
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The development of digital communication technology has transformed the landscape of public space into an interactive and participatory arena where power and critique confront each other. This study aims to analyze the dynamics of digital communication in Indonesia's online public space, particularly in the context of the relationship between power and society. Using a descriptive qualitative approach with digital observation (netnography), in-depth interviews, and content analysis, this study explores the phenomenon of public discourse on platforms X (Twitter), Instagram, and TikTok. The results show that power in digital space is hidden and exercised through algorithmic mechanisms and information control. Society, on the other hand, utilizes digital space as a means of resistance through humor, memes, and online activism. The digital public space ultimately becomes an arena for the dialectic between control and freedom, emphasizing the importance of critical digital literacy in maintaining democracy in the information age.
Co-Authors Abdul Azis Agung Rahardjo Alfina Wulandari Fajar Muharam Jaka Atmaja RR Roosita Cindrakasih