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Dari Gang Sempit ke Sentra UMKM: Inovasi Corporate Social Responsibility dalam Pemberdayaan Masyarakat Urban Rina Ekawati; Dadan Abdan Sakur; Ari Djanuar Prasetyo
Jurnal Transformasi Bisnis Digital Vol. 2 No. 4 (2025): Juli: Jurnal Transformasi Bisnis Digital (JUTRABIDI) 
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v2i4.822

Abstract

Urban space limitations and community economic empowerment needs present complex challenges in Corporate Social Responsibility (CSR) implementation in densely populated areas. This study aims to analyze the effectiveness of MSME empowerment programs through optimizing narrow alleys into productive economic centers in Duren Tiga Village, South Jakarta. Using mixed methods research with sequential explanatory design and CIPP evaluation model, the study involved 9 assisted MSMEs, PT PLN Puslitbang management, and related stakeholders during August 2024-July 2025 period. Results show that transformation of 200 m² narrow alley into Café Mini Forest successfully increased average MSME turnover by 67.9% and halal certification achievement by 88.9%. The program integrates "go global, go digital, go green" approach with multi-stakeholder partnership model contributing to SDGs 1, 8, 12, and 17. Spatial optimization innovation creates economic multiplier effects through 250% foot traffic increase and cost-efficient shared facilities. This model proves that community empowerment-based CSR can transform limited spaces into sustainable economic ecosystems, offering a replicable framework for similar urban empowerment programs.
Determinants of Sustainable Competitive Advantage in SMEs: A Systematic Review Based on the Resource-Based View and Dynamic Capabilities Perspectives Rina Ekawati; Ari Djanuar Prasetyo
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6751

Abstract

This study aims to identify the primary determinants of sustainable competitive advantage (SCA) in small and medium-sized enterprises (SMEs) through a systematic literature review based on the PRISMA 2020 protocol. By integrating the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT), this study synthesizes 55 peer-reviewed international journal articles indexed in Scopus and Web of Science published between 2015 and 2026. The findings reveal eight key determinants categorized into internal and external factors. Internal factors include VRIN resources, innovation capability, human capital, and entrepreneurial orientation. External factors comprise digital transformation, business ecosystems, market turbulence, and institutional support. The results indicate that the integration of RBV and DCT provides greater explanatory power than the partial application of either theory alone, particularly for SMEs operating under resource constraints and high environmental dynamism. This study contributes to the development of an integrative conceptual model and proposes a future empirical research agenda grounded in the context of emerging economies.