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Shanti, Ni Ketut Rahma Pratiwi
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Social Sciences

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Analisis Functional Theory dan Personal Qualities dalam Debat Pilkada Kalimantan Selatan 2024 Shanti, Ni Ketut Rahma Pratiwi; Fuady, Ikhsan; Wibowo, Kunto Adi
JPP (Jurnal Politik Profetik) Vol 13 No 2 (2025): December
Publisher : Department of Political Science, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/profetik.v13i2a2

Abstract

This study aims to analyze political communication strategies in the 2024 South Kalimantan regional election debate using Benoit’s Functional Theory and Personal Qualities approach. The study employs content analysis with a quantitative approach, examining candidates’ verbal statements in the debate accessed via YouTube. The total units of analysis are 800. The findings show significant differences between the two candidates, as evidenced by the chi-square test results (p < 0.001) in the use of functions (acclaim, attack, defense) and personal qualities (leadership ability and values/principles). Candidate 1 is dominant in using defense and highlighting leadership ability, while Candidate 2 is dominant in using acclaim and attack, emphasizing values/principles. This study complements previous research and contributes new insights to the development of political debate theory, particularly Functional Theory and Personal Qualities.  
Co-Authors Ikhsan Fuady S. Kunto Adi Wibowo