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All Journal EKONOMIS : Journal of Economics and Business MDP Student Conference
Putri, Karin Chlarista
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Mempersiapkan Akuntan Muda di Era TUNA: Pengaruh Kesiapan Teknologi dan Persepsi Terhadap Adopsi AI Khairany, Saskia Jamilah; Salim, Julian Stevanus; Putri, Karin Chlarista; Agustina, Trifena
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2572

Abstract

This study aims to understand how technological readiness influences the adoption of artificial intelligence technology among accounting students, by examining the role of perceived technology use as a mediating variable. A quantitative approach was used by distributing a 26-item questionnaire online to 244 accounting students from several universities in Palembang City. The sampling technique used was random sampling. Data analysis used hierarchical regression with partial least squares structural equation modeling (PLS-SEM). The results showed that technological readiness significantly positively influenced the adoption of artificial intelligence technology in the accounting field. In addition, a mediation analysis revealed that perceived technology use was able to partially mediate the relationship between technological readiness and adoption of artificial intelligence technology among accounting students in Palembang City.
Digitalisasi Akuntansi dan Pengelolaan Keuangan Usaha Kecil Menengah (UKM) Putri, Karin Chlarista; Khairani, Siti
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15442

Abstract

This study aims to analyze the effect of accounting digitalization on the financial management of Small and Medium Enterprises (SMEs), with financial literacy as a moderating variable in Palembang City. The study employs a quantitative approach with a correlational research design. Data were collected through questionnaires distributed to 121 SME owners located in Sukarami, Ilir Timur I, and Ilir Timur II districts. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results indicate that accounting digitalization has a positive and significant effect on SME financial management. In addition, financial literacy also has a positive and significant effect on SME financial management. The moderation analysis shows that financial literacy moderates the relationship between accounting digitalization and financial management with a weakening effect. This finding suggests that at higher levels of financial literacy, SMEs tend to be less dependent on accounting digitalization. This study emphasizes the importance of balancing the implementation of accounting technology with the enhancement of financial literacy among SME owners.
Co-Authors Agustina, Trifena Khairani, Siti Khairany, Saskia Jamilah Salim, Julian Stevanus