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Andi Hidayat Muhmin
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Social Media Marketing Terhadap Purchase Intention Dengan Moderasi Perceived Value Pada Produk Dr Ekle’s Skincare Ros Elvita Gori; Andi Hidayat Muhmin
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.891

Abstract

The growth of the local skincare industry in Indonesia has been rapidly increasing, partly driven by the utilization of social media marketing to build closer relationships with consumers. This study aims to analyze the influence of social media marketing, brand image, and brand awareness on purchase intention, as well as to examine the moderating role of perceived value in the case of Dr. Ekle’s Skincare. The population of this research consists of active social media users in Jakarta aged 13–60 years, while the sample comprises 261 respondents obtained through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results indicate that social media marketing has a significant effect on brand image, brand awareness, and purchase intention, and that brand image significantly affects purchase intention. However, brand awareness does not influence purchase intention, and perceived value was not found to moderate the relationship between social media marketing and purchase intention. This study is limited by its geographic scope and cross-sectional design. Future research is recommended to expand the research area, apply a longitudinal approach, and include additional variables such as brand trust or electronic word of mouth (e-WOM). The findings contribute to highlighting the critical role of social media marketing and brand image in enhancing purchase intention among local skincare consumers.
Hubungan Budaya Tim, Berbagi Pengetahuan dan Komitmen Karyawan Dalam Meningkatkan Kinerja Karyawan Dewi Siti Patimah; Andi Hidayat Muhmin
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.892

Abstract

Employee skills and knowledge are essential in achieving optimal performance to realize a company's vision and mission. Therefore, fostering strong teamwork and synergy among employees is crucial. A collaborative team culture not only facilitates knowledge sharing and enhances employee commitment but also leads to higher performance. This study aims to examine the relationship between team culture and knowledge sharing, employee commitment, and their impact on employee performance. The research population consists of employees at PT Kawasan Berikat Nusantara (KBN), with purposive sampling applied to select respondents based on specific criteria: employees from various divisions with a maximum of two years of work experience in the Jakarta region, totaling 190 respondents. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) was employed to analyze the relationships between variables. The findings confirm that team culture has a direct positive effect on employee commitment, knowledge sharing, and performance. Additionally, both employee commitment and team culture directly influence employee performance at PT Kawasan Berikat Nusantara (KBN). The study concludes that all hypothesized relationships are supported, demonstrating that a well-implemented team culture significantly enhances knowledge sharing, commitment, and employee performance. Academic and practical contributions this research contributes to human resource management theory by reinforcing the role of team culture in organizational performance. For practitioners, the findings provide a foundation for designing training programs and policies that strengthen team collaboration and knowledge exchange among employees
Pengaruh Halal Label dan Brand Image Terhadap Purchase Decision Melalui Consumer Trust Pada Restoran Cepat Saji Lokal Farhan Adam Ramadhan; Andi Hidayat Muhmin
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.893

Abstract

The rapid development of local fast-food restaurants has intensified competition among business players, making halal labels and brand image essential factors that influence purchase decisions through consumer trust. This study aims to analyze the effect of halal labels and brand image on purchase decisions, as well as the mediating role of consumer trust. The population of this study consists of Gacoan restaurant consumers residing in the Greater Jakarta area (Jabodetabek). A total of 130 respondents were selected using purposive sampling based on criteria of being 17–28 years old, having consumed Gacoan products, and having purchased them at least three times in the last six months. Data were collected through an online questionnaire using a 5-point Likert scale. Instrument validity and reliability were tested using SPSS, while hypothesis testing was conducted using the SEM PLS method with SmartPLS4 software. The results show that halal labels positively affect consumer trust and purchase decisions, brand image positively affects consumer trust and purchase decisions, and consumer trust positively affects purchase decisions. Moreover, consumer trust is proven to mediate the influence of halal labels and brand image on purchase decisions. These findings confirm that halal labels and brand image play a strategic role in building consumer trust, which ultimately encourages purchase decisions.
Co-Authors Dewi Siti Patimah Farhan Adam Ramadhan Ros Elvita Gori