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p-Index From 2021 - 2026
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All Journal Journal Research of Social Science, Economics, and Management Jurnal Multidisiplin Indonesia
Hadi Pranata, Cristian
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Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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The Influence of e-Servqual and Financial Compensation on Driver Loyalty with Satisfaction as a Mediator Ahdiyana Pamungkas, Benni; Hadi Pranata, Cristian
Journal Research of Social Science, Economics, and Management Vol. 5 No. 2 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i2.1087

Abstract

Driver loyalty, as a crucial stakeholder component in the ride-hailing industry, plays a vital role in ensuring business continuity. This study aims to examine the effect of driver satisfaction on loyalty, as well as the influence of financial compensation and e-Servqual on driver satisfaction. The research adopts a positivist paradigm and employs a hypothetical-deductive approach. A quantitative method was applied through a single cross-sectional survey involving 178 respondents, selected using non-probability and purposive sampling techniques. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both e-Servqual and financial compensation have a significant positive effect on driver satisfaction. Additionally, satisfaction significantly influences driver loyalty. This study contributes to addressing the research gap concerning driver loyalty, which remains underexplored within the context of Indonesia’s ride-hailing industry.
Marketing Nostalgia: A Systematic Analysis of the Literature Through the Framework of Onion Research Pamungkas, Benni Ahdiyana; Hadi Pranata, Cristian
Jurnal Multidisiplin Indonesia Vol. 5 No. 4 (2026): (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i4.2697

Abstract

This research aims to identify future research directions and opportunities in the field of nostalgia marketing through the Systematic Literature Review (SLR) approach within the onion research framework. A total of 22 Scopus-indexed articles were filtered using the PRISMA protocol with Watase Uake software; of these, 11 articles were analyzed in depth based on their research philosophy, approaches, methods, strategies, time horizons, and data analysis techniques. The results of the study show that nostalgia marketing is predominantly examined through two paradigms interpretivism and positivism with a relatively balanced employment of inductive and deductive approaches. These studies utilize qualitative, quantitative, and mixed-method designs with various strategies, such as literature reviews, case studies, surveys, and experiments, with cross-sectional time horizons being the most frequently adopted. This study provides a comprehensive overview of the nostalgia marketing research landscape and offers strategic research directions that can support the development of past-based marketing theories and practices across various industries. These findings carry important implications for both researchers and practitioners through a nostalgia-based approach that can be leveraged strategically. Furthermore, the findings can serve as an initial foundation for the development of nostalgia-based marketing theoretical models within the Indonesian context.
Co-Authors Ahdiyana Pamungkas, Benni Benni Ahdiyana Pamungkas