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All Journal ORGANIZE: Journal of Economics, Management and Finance Managing: Jurnal Bisnis dan Manajemen
Aisha Nurrahma Naifa
Unknown Affiliation
Economics, Econometrics & Finance

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Analysis of Market Competition and Customer Loyalty in the Business Feasibility Study of UD Putra Jati in Kasiman District, Bojonegoro Aisha Nurrahma Naifa; Abdur Rohman
ORGANIZE: Journal of Economics, Management and Finance Vol. 4 No. 3 (2025): Economic Transformation and Development
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/organize.v4i3.166

Abstract

This study aims to analyze market competition conditions and factors that influence customer loyalty at UD Putra Jati, a small and medium enterprise (SME) engaged in the production and sale of teak wood crafts in Kasiman District, Bojonegoro. This study uses a qualitative approach with a descriptive method. Data collection techniques are carried out through direct observation and in-depth interviews with owners and customers. The results of the study indicate that the COVID-19 pandemic has had a significant impact on declining sales and changes in consumer behavior. UD Putra Jati faces challenges in the form of suboptimal use of digital marketing, limited production capacity, and the absence of complete business legality. However, product quality and customer loyalty remain the main strengths of this business. This study recommends innovative strategies in the form of production modernization, utilization of social media, business legalization, and development of online distribution and marketing systems. These findings are expected to be a reference for other SMEs in developing adaptive strategies to face market dynamics and increase business competitiveness sustainably.
A Theoretical Study on the Role of Digital Marketing Management in Increasing MSME Sales: A Literature Review Aisha Nurrahma Naifa; Zahra Jannatul Firdausi; Mashudi
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.41

Abstract

This research aims to theoretically examine the role of digital marketing management in increasing sales of Micro, Small and Medium Enterprises (MSMEs). This research begins with very rapid developments in information and communication technology that have revolutionized the way businesses operate throughout the world, including in the MSME sector. Digital transformation requires business actors to adapt to new ways of marketing products and building relationships with consumers. The main emphasis in this research is to analyze how digital marketing strategies can be utilized optimally by MSME players to increase market access and optimize competitive position. The method used is a descriptive qualitative approach through literature study, through collection and analysis of various sources of relevant information. The research results show that digital marketing management has an important role in helping the development of MSMEs, especially related to the efficiency of spending on promotions, relationships with customers, and increasing product exposure in cyberspace. These findings confirm that adapting to digital technology is a strategic step for MSMEs to survive and advance in the digital economy era.
Co-Authors abdur rohman Mashudi Zahra Jannatul Firdausi