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p-Index From 2020 - 2025
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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Juwita Samaria Manurung
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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ANALYSIS OF CONSUMER PERCEPTIONS IN USING DIGITAL WALLETS Fitrianingsih; Winda Clara Hutabarat; Rizka Izmi Nur; Adinda Lubis; Juwita Samaria Manurung
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.642

Abstract

This research conducted on STIE Bina Karya Tebing Tinggi students, it can be concluded that the influence of perceptions about security and speed in digital wallet applications greatly influences digital wallets and plays an important role in increasing user adoption and loyalty, as well as influencing the success of digital wallets in market. Consumer perception of the level of security offered by digital wallets is also very important. When consumers feel that their transactions are safe and personal data is protected, they tend to be more trusting and loyal to the digital wallet service.
ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z Adinda Lubis; Juwita Samaria Manurung; Didik Gunawan; Nursaimatussaddiyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.739

Abstract

This study analyzes the role of price, brand image, and E-service quality factors in shaping Generation Z customer loyalty towards Netflix services. Using a quantitative method with a sample of 96 respondents from Generation Z (aged 18-27 years), data were collected through an online questionnaire and analyzed with SMART PLS 3.0. The results showed that price has a significant effect on customer loyalty, while brand image and E-service quality do not have a significant effect. These findings confirm that the right pricing strategy can increase customer loyalty, and factors such as content diversity and ease of use of the platform are more dominant in retaining Generation Z customers.
Co-Authors Adinda Lubis Didik Gunawan Nursaimatussaddiyah Nurwijayanti Rizka Izmi Nur Winda Clara Hutabarat