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All Journal Wadiah : Jurnal Perbankan Syariah Hikamatzu Journal of Multidisciplinary Research
Anang Wahyu Eko Setianto
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Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Pendampingan Digital Marketing UMKM Di Desa Sidomulyo, Kecamatan Kebonagung, Kabupaten Pacitan Anang Wahyu Eko Setianto
Hikamatzu | Journal of Multidisciplinary Vol. 1 No. 2 (2024): multi science and knowlegde
Publisher : Hikamatzu | Journal of Multidisciplinary

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Abstract

Program pendampingan digital marketing bagi UMKM di Desa Sidomulyo, Kecamatan Kebonagung, Kabupaten Pacitan dilaksanakan untuk meningkatkan daya saing dan memperluas jangkauan pasar produk lokal melalui pemanfaatan teknologi digital. Metode yang digunakan adalah pendekatan Asset Based Community Development (ABCD) dengan tahapan discovery, dream, design, dan destiny yang berfokus pada penggalian potensi lokal serta penguatan kapasitas pelaku UMKM. Hasil pendampingan menunjukkan bahwa identifikasi aset berupa sumber daya manusia, produk unggulan, dan jaringan sosial menjadi modal penting dalam mengembangkan UMKM. Tahap pendampingan strategi meliputi pelatihan penggunaan media sosial, pemanfaatan marketplace, pembuatan konten kreatif, hingga strategi branding yang relevan dengan kebutuhan pasar digital. Selanjutnya, tahap implementasi dan keberlanjutan diwujudkan melalui praktik langsung, evaluasi, serta pembentukan komunitas UMKM berbasis digital yang memungkinkan pelaku usaha untuk mandiri dan adaptif terhadap perkembangan teknologi. Secara keseluruhan, program ini berdampak positif terhadap peningkatan literasi digital, efektivitas pemasaran, serta kesejahteraan masyarakat desa, sekaligus menjadi model pemberdayaan UMKM berbasis potensi lokal yang berkelanjutan.
ANALISIS STRATEGI PEMBIAYAAN MUDHARABAH DALAM PEMBERDAYAAN USAHA (STUDI BTM AMANAH BANGUNREJO) Budi Suharto; Agus Hermanto; Anang Wahyu Eko Setianto
WADIAH Vol. 5 No. 2 (2021): Wadiah : Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/wadiah.v5i2.3509

Abstract

BMT (Baitul Maal Wat Tamwil) is a microfinance institution that serves as an intermediary between capital owners and recipients of capital. Therefore, the role of BMT needs to be further enhanced according to its function in collecting and distributing public funds, especially by paying more attention to financing to the productive economic sector, one of which is mudharabah financing. In this case, mudharabah financing is one of the financing used by BTM (Baitul Tamwil Muhammadiyah) Amanah Bangunrejo which is given to micro entrepreneurs in increasing their business. The problems discussed in this study are how is the mudharabah financing strategy in BTM Amanah Bangunrejo? And can the mudharabah financing strategy at BTM Amanah Bangunrejo empower businesses?. The purpose of this study is to describe and analyze the mudharabah financing strategy in empowering micro-enterprises. This research is descriptive qualitative, which describes and analyzes the problems raised. The data analysis technique in this study used descriptive qualitative data analysis. While the data collection techniques in this study used observation, interviews, and document retrieval. Based on the research, BTM Amanah Bangunrejo uses a business analysis strategy, a capital agreement and provision strategy, and a mentoring strategy. The mudharabah financing strategy has not been maximized in empowering micro-enterprises. Therefore, the researcher suggests that BTM Amanah Bangunrejo is more optimal in implementing the mudharabah financing strategy.
Co-Authors Agus Hermanto Budi Suharto