Roja' Putri Cintani
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Sales Analysis Using Apriori Algorithm Roja' Putri Cintani; Fitriati, Desti
Jurnal Riset Informatika Vol. 7 No. 4 (2025): September 2025
Publisher : Kresnamedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34288/jri.v7i4.351

Abstract

PT JR Pangan Semesta is a company that produces fast food in the form of Donuts and Sweet Bread under the Deroti brand. The sales and promotion methods that have been carried out have weaknesses because the company has difficulty ensuring the right amount of bread production, so there is often excess or lack of stock. In addition, the promotional strategy used has not included the concept of bundling, so the maximum promotional potential has not been fully explored. To overcome these problems, the use of data mining methods is proposed, one of which is the Apriori Association Rule algorithm. Apriori algorithm is used to find consistent sales patterns and find strong product relationships by analyzing sales transaction data. In this study, sales patterns were analyzed at PT JR Pangan Semesta with a minimum support value of 16% and a minimum confidence value of 60%. The analysis results show that there are three products that are often purchased together by consumers, namely Fried Bread, Deroti Donuts, and Eco Donuts. The three products form one valid association rule, so that the rule can be used as a reference for developing efficient production methods for bread and donuts and implementing sales strategies in the form of bundling products to maximize profits.
Application of Data Mining Using Methods K-Means Clustering for Clustering Baby Goods Rental Patterns (Case Study: Baby Kha House Store) Roja' Putri Cintani; Shafa Aurelia Putri; Desti Fitriati
Jurnal Riset Informatika Vol. 6 No. 2 (2024): March 2024
Publisher : Kresnamedia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34288/jri.v6i2.265

Abstract

A baby item rental business is a practical option for parents who want to fulfill their baby's needs without buying them. Babykhahouse is one of the stores that offer rental services for various kinds of mother, baby, and child equipment. As the volume of data related to rental transactions increases, it is also increasingly difficult to know and understand the rental patterns found at the Babykhahouse store. This research aims to get a rental pattern that can later be a consideration for the store in determining promos and adding stock items. In handling these problems, data mining methods, especially clustering, are applied to group data and classify it based on certain groups. The clustering method used in this research is K-Means Clustering, which generates clusters to find similar rental patterns. In this study, 2 (two) types of clusters were formed, where, based on the 2 (two) clusters, it will be known which products have high and low rental rates. Based on the research, the results are 100 data in cluster 0, or the unsold cluster, and 64 in cluster 1, or the sold cluster. Products included in cluster 1 or in-demand clusters are products with a high level of sales.