Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Business Management

Local Economic Adaptation Strategies Towards the Impact of Global Warming in Eastern Indonesia Kurniawan, Panji Rizki; Safitri, Reni Silvia Yuli
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9685

Abstract

Global warming has had a significant impact on the local economy in Eastern Indonesia, a region encompassing East Nusa Tenggara, Maluku, North Maluku, Papua, and West Papua. This study aims to identify the specific impacts of global warming on key economic sectors and analyze adaptation strategies developed by local communities based on the framework of adaptive capacity theory. Using a qualitative literature study method with a systematic analysis of scientific publications, government reports, and policy documents over the past four years, this study found that global warming has had a serious impact on three sectors supporting the local economy: fisheries have experienced a 20-30 percent decline in catch due to coral bleaching and shifts in fish migration; agriculture has been disrupted by changing rainfall patterns, leading to uncertain planting seasons and increased pest infestations; and marine tourism has declined due to coastal ecosystem degradation. Communities have responded to these impacts through five main adaptation strategies: livelihood diversification, utilization of local knowledge and technological innovation, strengthening institutions and social networks, increasing access to finance and insurance, and developing value chains and market access. However, the effectiveness of these adaptation strategies remains constrained by a limited economic asset base, institutional weaknesses, knowledge gaps, limited innovation capacity, and weak coordination among stakeholders. This study concludes that increasing local economic resilience requires a holistic approach that simultaneously strengthens all five dimensions of adaptive capacity through infrastructure investment, institutional strengthening, human resource capacity building, and responsive policies, with active collaboration between the government, local communities, the private sector, and non-governmental organizations.
Implementasi Pemasaran Produk Berbasis Digital Pada Media Sosial Safitri, Reni Silvia Yuli
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9808

Abstract

Digital-Based Product Marketing on Social Media is one of the steps taken to reach a broad target market. This study aims to determine the marketing process or actions taken by trading businesses in marketing their products on social media, this type of research is qualitative, the study was conducted in Teniga Village, North Lombok, the data collection technique was through interviews. The results of this study indicate that by carrying out product marketing actions or processes on social media makes it easier for business actors to market their products easily and with a broad target market, so that with social media business actors can improve the standard of quality of life, close the potential digital divide and of course improve the economy in the environment in Teniga Village.