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All Journal Yumary: Jurnal Pengabdian kepada Masyarakat Benefit : Journal of Bussiness, Economics, and Finance
Pangestu, Anggraini Putri
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengaruh Harga Dan e-WOM Terhadap Minat Beli Konsumen Dengan Brand Image Sebagai Variabel Mediasi Pada Mixue Ice Cream & Tea Cabang Kapten Tendean Pangestu, Anggraini Putri; Ayuanti, Rafikhein Novia; Saputra, Beny Mahyudi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1393

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan e-WOM terhadap minat beli konsumen dengan brand image sebagai variabel mediasi pada Mixue Ice Cream & Tea cabang Kapten Tendean. Sampel 120 responden digunakan dalam pendekatan kuantitatif penelitian ini. Teknik analisis yang digunakan terdiri dari convergent validity, reliabilitas dan validitas konstruk, validitas diskriminan, R-square, VIF, uji t-statistic (boostrapping) yang di analisis dengan SmartPLS 4. Temuan dari penelitian ini dapat disimpulkan bahwa harga berpengaruh positif dan signifikan terhadap minat beli konsumen, e-WOM berpengaruh positif dan signifikan terhadap minat beli konsumen, harga berpengaruh positif tetapi tidak signifikan terhadap brand image, e-WOM berpengaruh positif dan signifikan terhadap brand image, brand image berpengaruh positif dan signifikan terhadap minat beli konsumen. Selanjutnya, harga berpengaruh positif tetapi tidak signifikan terhadap minat beli konsumen yang dimediasi brand image, e-WOM berpengaruh positif dan signifikan terhadap minat beli konsumen yang dimediasi brand image. Kata Kunci: Harga, e-WOM, Brand Image, Minat Beli Konsumen
Optimalisasi Perekonomian Masyarakat Kelurahan Alastuwo dengan Workshop Ecoprint Oleh KKN Aworalastuwo UNISKA Al-Achtaar, Muhammad Zakki; Shalsabilla, Nazhifa; Khurriyatin, Shinta; Misbak, Muftiali; Pangestu, Anggraini Putri; Irsyad, Fachrulli; Aprilia, Destri; Azmi, Moch. Dimas; Laili, Mita Nur
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i2.3811

Abstract

Purpose: To improve the existing economy communities in various parts of East Java. For example, Alastuwo Village located in Magetan Regency, East Java, is rich in natural resources and has great potential, such as papaya leaves and cassava leaves, which are suitable for eco-printing using the pounding method. The ecoprinting technique is a natural fabric dyeing technique that is now popular in Indonesia. For this reason, the KKN “Aworalastuwo” team from UNISKA initiated a workshop on ecoprinting to increase the local creativity and economy of Alastuwo Village located in Magetan Regency, East Java. Methodology/approach: This observational study used qualitative methods and was conducted in Alastuwo Village on August 7, 2024, for Posyandu Cadres and PKK Mothers in Alastuwo Village. Results/findings: The activity included socialization and mini-training about ecoprinting with the pounding method, and competition as the final part. This activity is expected to be initiated to create a more sustainable economy in Alastuwo Village. Conclusions: The ecoprint workshop held in Alastuwo Village has become an important breakthrough in optimizing the region’s economy. This is because they look at the reach of natural resources and their big potential, such as papaya and cassava leaves. Limitations: Several technical limitations were observed, including the lack of tools and a smooth and adequate working table. Contribution: This program aimed to improve the knowledge of Posyandu Cadres and PKK mothers about ecoprinting using the pounding method.Moreover, it can inspire the development of a creative economy with natural resources in Alastuwo Village.
Co-Authors Al-Achtaar, Muhammad Zakki Aprilia, Destri Ayuanti, Rafikhein Novia Azmi, Moch. Dimas Beny Mahyudi Saputra Irsyad, Fachrulli Khurriyatin, Shinta Laili, Mita Nur Misbak, Muftiali Shalsabilla, Nazhifa