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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Rahman, Irul Juliar
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Generation Z’s Reliance on UGC and Vlogs For Driving Buying Interest in The Fashion Industry Rahman, Irul Juliar; Rachmayandi, Fahrezi; Fatimah, Siska Ernawati; Rahmadi, Rahmadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.917

Abstract

Background: Generation Z’s frequent engagement with social media platforms significantly shapes their purchasing intentions. They actively use these platforms and tend to trust authentic content, such as reviews and user-shared experiences, more than traditional advertising.Purpose: This study aims to analyze how User-Generated Content (UGC) and vlogs influence Generation Z’s purchasing intentions in the fashion industry, providing insights for businesses to develop effective and authentic marketing strategies.Design/methodology/approach: Using the Slovin formula, 400 respondents were sampled. Data analysis was conducted through Partial Least Squares Structural Equation Modeling (PLS-SEM).Findings/Results: The study reveals that UGC and vlogs affect Generation Z’s purchasing interest by offering personalized, relatable, and interactive content that fosters emotional connections and conveys product information authentically. These findings can guide businesses in refining their marketing strategies for Gen Z.Conclusion: UGC and vlogs moderately influences consumer purchase intentions, emphasizing the importance of authentic, content-driven marketing approaches.Originality/value (State of the art): This article’s contributes originality by examining the combined impact of UGC and vlogs on Gen Z’s purchasing intentions, offering fresh perspectives on effective marketing strategies within the fashion industry. Keywords: UGC (User-Generated Content), vlogs, purchasing intention, Generation Z, fashion industry
Implikasi Pengelolaan Sampah Rumah Tangga Melalui Bank Sampah terhadap Kesejahteraan Sosial dan Ekonomi di Desa Galagamba Kecamatan Ciwaringin Kabupaten Cirebon Amelia Siregar, Fasya; Ferdhiyanto, Muhammad Annas; Rahman, Irul Juliar
Jurnal Pintar Abdimas Vol 4 No 2 (2024): Volume 4 Nomor 2 Tahun 2024
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

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Abstract

Sampah merupakan salah satu persoalan yang masih belum terselesaikan hingga saat ini. Pengelolaan sampah harus di lakukan secara efektif dan komperhensif khususnya pengelolaan sampah rumah tangga. Bank Sampah merupakan salah satu Upaya untuk menanggulangi persoalan sampah rumah tangga yang kian bertambah. Efektifitas dalam penggunaan Bank Sampah nantinya dapat meningkatkan kesejahteraan sosial dan ekonomi masyarakat di Desa Galagamba. Tujuan Penelitian menganalisis efektivitas implementasi bank sampah dalam mengurangi volume sampah rumah tangga di Desa Galagamba, mengevaluasi dampak bank sampah terhadap peningkatan kesejahteraan sosial dan ekonomi masyarakat. Melalui Metode Empiris dengan pendekatan analisis dan observasi bertujuan untuk mengkaji dan mendorong stake holder dan Masyarakat dalam merealisasi Pengelolaan Sampah dengan cara yang efektif. Pengelolaan Sampah yang belum efektif hingga kualitas SDM yang harus dibenahi. Saran yang diberikan yakni peningkatan pelayanan sampah, pelibatan stake holder, masyarakat dan pihak swasta, penerapan regulasi terkait sampah secara tegas.
Co-Authors Amelia Siregar, Fasya Ferdhiyanto, Muhammad Annas Rachmayandi, Fahrezi Rahmadi Rahmadi Siska Ernawati Fatimah