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Amini, Dwi
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Gastronomic Tourism in Central Java: Examining The Antecedents of Tourist Revisit Intention Amini, Dwi; Riptiono, Sulis; Setyawati, Harini Abrilia; Rhamdhani, Intan Muliana
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1077

Abstract

Background: Gastronomic tourism is gaining traction and is recognized as a strategic dimension of destination marketing in the digital age. Therefore, examining the factors that shape tourists' revisit intentions is crucial for researchers and destination managers.Purpose: This study examines how influencer marketing reviews shape revisit intentions by incorporating social media engagement, influencer trust, and gastronomic experiences within an empirical model framework.Methodology: This quantitative study involved 440 tourists who had experienced gastronomic tourism in Central Java. Data were collected through questionnaires administered to visitors during their trips, employing a convenience sampling approach, and subsequently analyzed using SEM-AMOS.Finding: The results indicate that influencer marketing reviews play an important role in increasing social media engagement, trust, and intention to revisit but are not significant for gastronomic experience. In addition, gastronomic experience and trust in influencers are proven to be significant for the intention to revisit, while social media engagement is not significant. Gastronomic experience has the greatest influence on increasing repeat visits by tourists to gastronomic tourism.Conclusion: Tourist intention to revisit gastronomic tourism can increase owing to the influence of influencer marketing reviews, trust in influencers, and gastronomic experience. Additionally, reviews from influencers are significant for social media engagement and trust in influencers.Originality/value (state of the art): This research provides knowledge and adds insight into the intention to revisit Gastronomic Tourism, especially in Central Java. Keywords: gastronomic experience, influencer, social media, revisit intention, heritage  
Sosialisasi transformasi digital umkm : langkah menuju bisnis yang lebih kompetitif Romadhonasari, Asih; Amini, Dwi; Widayaningsih, Yuniarti
Lebah Vol. 19 No. 1 (2025): September: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i1.383

Abstract

Pengabdian masyarakat ini bertujuan untuk mendukung transformasi digital usaha mikro, kecil, dan menengah (UMKM) guna meningkatkan daya saing mereka di pasar. Program ini mencakup berbagai kegiatan yang dirancang untuk memberikan pengetahuan dan keterampilan kepada mitra usaha UMKM tentang aspek-aspek kunci digitalisasi yang dapat mengoptimalkan operasional dan strategi bisnis mereka. Kegiatan ini diikuti oleh 17 peserta yang terdiri dari UMKM di wilayah Kebumen yang terdiri dari penjual kue dan snack, baju, makanan kekinian, dimsum, es teh jumbo, cireng, pulsa HP dan token. Metode kegiatan ini dilakukan dengan sosialisasi berupa penyampaian materi tentang pengembangan UMKM menuju UMKM naik kelas, pengelolaan keuangan UMKM secara digital  dan penggunaan aplikasi WhatsApp Busines. Adapun untuk evaluasi peserta dilakukan dengan memberikan pertanyaan-pertanyaan kepada peserta mengenai materi yang telah disampaikan oleh narasumber. Tingkat keberhasilan kegiatan ini dinilai baik dimana peserta mampu membuat WhatsApp Busines sesuai produk yang dijual oleh UMKM dan mampu mengaplikasikan kasir pintar. Program ini berhasil mencapai tujuannya dengan memberikan peserta pengetahuan, pemahaman, dan keahlian dalam mengadopsi teknologi digital
Co-Authors Harini Abrilia Setyawati Riptiono, Sulis Romadhonasari, Asih Widayaningsih, Yuniarti