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All Journal Mattawang: Jurnal Pengabdian Masyarakat
Imani, Dzikrina Nuril
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Humanities Computer Science & IT Education Public Health Social Sciences

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Increasing the Capacity of Azalea MSMEs through Logo Creation Training that Attracts Consumers: Peningkatan Kapasitas UMKM Azalea melalui Pelatihan Pembuatan Logo yang Menarik Konsumen Herawaty, Vinola; Nainggolan, Juara S.; Sudibyo, Yvonne Augustine; Yanti, Harti Budi; Imani, Dzikrina Nuril
Mattawang: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang3914

Abstract

Azalea MSME, which focuses on local products in the form of handicrafts and snacks, faces challenges in building a strong and attractive brand identity. One of the main obstacles is the lack of understanding and skills in creating a representative business logo that matches the characteristics of the product. In fact, a good logo is an important element in branding and marketing strategies, especially in the digital era that demands strong and consistent visuals. This community service activity aims to empower Azalea MSME actors through logo creation training and an introduction to the basic principles of graphic design. The training includes theoretical material and direct practice using simple design applications. The implementation method includes the preparation stage, interactive training, evaluation of results, and publication of outputs. Lecturers, students, and alumni are actively involved in supporting this activity. With this training, Azalea MSME is able to increase product competitiveness by strengthening visual identity and more effective marketing strategies, so that it can expand market reach and create sustainable business growth.
Co-Authors Nainggolan, Juara S. Sudibyo, Yvonne Augustine Vinola Herawaty Yanti, Harti Budi