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All Journal Baitul Ulum: jurnal Ilmu Perpustakaan Bussman Journal : Indonesian Journal of Business and Management
Mutiara, Lulu
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science

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Merancang Media Sosial sebagai Sarana Promosi Perpustakaan SMAN 13 Bandung Mutiara, Lulu; Agustini Damayanti, Ninis; CMS, Samson
Baitul 'Ulum: Jurnal Ilmu Perpustakaan dan Informasi Vol. 9 No. 1 (2025): Baitul Ulum: Jurnal Ilmu Perpustakaan dan Informasi
Publisher : Program Studi Ilmu Perpustakaan dan Informasi Fakultas Adab dan Humaniora UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/baitululum.v9i1.255

Abstract

Introduction. SMAN 13 Bandung Library does not yet have digital media as a means of disseminating information and promoting services, so information is only delivered through printed media such as bulletin boards. This study aims to design an Instagram social media account as a medium for information and promotion of library services to reach more students.. Data Collection Methods. The method used is action research with the Kurt Lewin model which consists of the planning, action, observation and reflection stages. Data Analysis. Data were obtained through observation, interviews, documentation, and questionnaires. The results of the study indicate that the Instagram account @perpustakaan.sman13bdg has succeeded in providing library service information in an interesting, informative, and easy-to-understand manner. Results and Discussion. Based on the questionnaire distributed to 107 students, all success indicators showed a satisfaction percentage above 89%, indicating that social media is effective as a means of library promotion. The librarian's response also supports that the designed account has met user needs. Conclusion. Instagram accounts can be an effective and relevant information media in bringing library services closer to students and increasing the appeal of school libraries. The suggestions in this study are (1) continuous content development (2) periodic evaluation (3) student involvement in content creation (4) Social Media Management Training for Librarians.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Hijab Wanda Scarf Serang Suyatna, Riki Gana; Marni, Marni; Novianti, Ola; Sarmila, Sarmila; Mutiara, Lulu; Osama, Osama
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 3 (2025): Bussman Journal | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i3.489

Abstract

This study aims to analyze the effect of brand image and product quality on purchasing decisions of Wanda Scarf hijab products in Serang City. The rapid growth of the hijab fashion industry has intensified competition among brands, requiring business owners to build a strong brand image and maintain product quality to attract consumers. A positive brand image and good product quality are considered important factors influencing consumers’ purchasing decisions. This research employs a quantitative approach using an associative method. Data were collected through questionnaires distributed to Wanda Scarf consumers. Multiple linear regression analysis was applied, along with t-test and F-test to examine the hypotheses. The results indicate that brand image and product quality have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings suggest that improving brand image and product quality can increase consumers’ purchasing decisions toward Wanda Scarf hijab products
Co-Authors Agustini Damayanti, Ninis Marni Marni, Marni Novianti, Ola Osama, Osama Riki Gana Suyatna Samson CMS Sarmila, Sarmila