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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Linggar Apritataqwa Giandivari
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Environmental Science Library & Information Science

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Penggunaan Bahasa dalam Komunikasi Tasya Farasya untuk Branding Produk "Mother Of Pearl" di Instagram Zein Sheilawati Putri; Naida Nasywa Cahyarani; Muhammad Fadhlan Fauqa; Linggar Apritataqwa Giandivari; Natalia Desy Anggraeni
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1967

Abstract

Instagram has helped Tasya Farasya build her beauty brand called "Mother of Pearl". Tasya has created an emotional connection with her followers by using persuasive and engaging language, reflecting the brand's original, gentle, and luxurious values. Tasya has improved its brand image and increased its appeal in the Indonesian beauty market through innovative and interactive content. The strategic communication method she uses to increase the allure of "Mother of Pearl" products by displaying premium and elegant quality, in addition to expanding a loyal and engaged customer base.
Co-Authors Muhammad Fadhlan Fauqa Naida Nasywa Cahyarani Natalia Desy Anggraeni Zein Sheilawati Putri