Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
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All Journal Language, Technology, and Social Media Blockchain, Artificial Intelligence, and Future Research
A. Villarama, Joseph
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Blockchain, Artificial Intelligence, and Future Research

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Post-Launch Public Interest in DeepSeek vs. ChatGPT: A Comparative Google Trends Analysis in Indonesia and the Philippines Aridan, Muhammad; Irwandani; A. Villarama, Joseph; V. Dela Fuente, Abegail
Blockchain, Artificial Intelligence, and Future Research Vol. 1 No. 1 (2025): May 2025
Publisher : WISE Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70211/bafr.v1i1.166

Abstract

This study investigates the post-launch public interest in DeepSeek and ChatGPT through a comparative analysis using Google Trends data from Indonesia and the Philippines. Employing a quantitative approach, the research examines temporal trends and regional variations to understand public engagement patterns with these AI tools. The findings reveal that ChatGPT consistently garners higher public interest in both countries, driven by its global recognition, multilingual capabilities, and extensive integration into educational and professional contexts. In contrast, DeepSeek shows sporadic increases in interest, particularly within niche communities and academic environments. The analysis highlights the influence of cultural, linguistic, and technological factors on AI adoption, emphasizing that while global brand strength supports widespread engagement, localized strategies are crucial for fostering sustained interest in emerging technologies. This study contributes to the understanding of AI adoption dynamics in Southeast Asia, offering insights for developers, educators, and policymakers to optimize AI integration in diverse socio-cultural contexts.
Artificial Intelligence Integration in Pedagogy and Its Influence on Learning Styles C. Gurion, Adrian Raphael; V. Mateo, Dan Emmanuel; A. Ganiban, Raphael; A. Villarama, Joseph
Blockchain, Artificial Intelligence, and Future Research Vol. 1 No. 2 (2025): November 2025
Publisher : WISE Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70211/bafr.v1i2.216

Abstract

The rapid integration of Artificial Intelligence (AI) into education has transformed pedagogical strategies and academic approaches of learners. In response to this emerging trend, this study investigated how AI tools are used in teaching at Central Luzon State University Laboratory for Teaching and Learning-University Science High School (CLTL-USHS) and their impacts on students’ learning styles. Employing a phenomenological qualitative research design, hybrid semi-structured interviews were conducted with four teachers and eight Senior High School students over a period of three weeks, with CLSU ethics approval. Findings indicated that teachers frequently use AI tools for plagiarism checking, content generation, lesson planning, and promoting interactive learning, while students perceived AI-supported learning as more personalized, efficient, and engaging, but also recognized challenges such as overdependence, less teacher-student interaction, and concerns about content validity. Through thematic analysis, six main themes with an emphasis of the supportive and challenging function of AI in traditional pedagogy were identified. These findings reflect that while AI tools provide many advantages in forming adaptive learning environments, cautious guidelines should be established to keep educational propriety and human touch in classrooms. The study recommends more teacher training, the development of AI literacy, and ethical guidelines for the responsible use of AI in education.
Co-Authors A. Ganiban, Raphael B. Tan, Shenry Grace C. Alberto, Jasper Mareece C. Gurion, Adrian Raphael D. Bartolome, Prince Henderson DR. Paray, Ayessa F. Paras, Ralph Lawrence G. Matias, Nicole Andrea Irwandani J. Guieb, Angel Pearl L. Tallara, Franz Marielle Muhammad Aridan R. Carreon , Samantha Louise S. Peneyra, Jaliyah Ashirae Torres, Aira Jenica V. Dela Fuente, Abegail V. Mateo, Dan Emmanuel