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Developing New Market Strategy from Supply Chain Management Perspective: A Case of Jotun in Brazil Mawari, Emmanuel K.; Yebabe, Yohannes; Mosess, Benjamin
International Journal of Supply Chain Management Vol 3, No 2 (2014): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

This paper proposes to develop a supply chain managemnt strategy framework that will be unable Jotun to better configure its operations in Brazil.