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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Communication Studies and Society
Ade Vinanda, Rufki
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Agriculture, Biological Sciences & Forestry Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PENINGKATAN KEMAMPUAN PUBLIC SPEAKING GURU DI PAUD SPS MELON PURWOBINANGUN Fataya Azmi, Bela; Wening Astari, Devi; Ade Vinanda, Rufki
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 7 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i7.2966-2974

Abstract

Public speaking adalah kemampuan yang dibutuhkan oleh berbagai elemen masyarakat, terutama oleh orang-orang yang bekerja di ruang publik. Salah satunya adalah pengajar di PAUD SPS Melon Purwobinangun yang seringkali mengalami kesulitan karena diharuskan berhadapan dan memberikan materi (berbicara) kepada anak-anak, orang tua/wali murid, serta masyarakat umum. Solusi yang ditawarkan pengabdian ini adalah memberikan pelatihan public speaking kepada para pengajar di SPS Melon, Purwobinangun agar memiliki keterampilan berbicara yang lebih baik dan efektif, sehingga memperlancar kerja-kerja yang dilakukan. Bentuk kegiatan adalah pelatihan public speaking berupa pemberian materi terkait teknik dasar public speaking. Peserta yang terdiri dari guru PAUD SPS Melon Purwobinangun juga diberikan tes sebelum pelatihan (pretest) serta tes setelah pelatihan dilakukan (posttest). Tes dibagi menjadi dua jenis, yakni tes kognitif untuk memberikan gambaran pemahaman teori public speaking serta tes praktek untuk melihat secara langsung kemampuan public speaking peserta. Hasil tes menunjukkan adanya peningkatan di kedua jenis tes, baik teori maupun praktek mengalami peningkatan setelah materi praktek public speaking diberikan. 
TikTok @Tvtani as a Communication Media for the Ministry of Agriculture in Improving Engagement Zalnovera, Zalnovera; Ade Vinanda, Rufki
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i2.7095

Abstract

TikTok has currently emerged as a popular social media platform with a rapidly growing user base. This growth presents significant opportunities for various parties, including institutions and organizations, to utilize TikTok as a strategic communication medium. Government agencies are no exception, leveraging TikTok for public communication. The Indonesian Ministry of Agriculture has utilized various social media platforms, including TikTok, to disseminate agricultural information through an account named @TVTani. Consequently, this study focuses on identifying the strategies employed by the @TVTani TikTok account in utilizing the platform to enhance engagement. This research aims to analyze the strategies implemented by TV Tani in leveraging TikTok to increase audience engagement, particularly within the agricultural sector. A qualitative case study method involving in-depth interviews was employed. The informants for this study consisted of four individuals holding the positions of Editor-in-Chief, Social Media Specialist, Video Editor, and Camera Person (Campers). The findings reveal that the @TVTani TikTok account has successfully transformed into an effective strategic communication medium. Overall, @TVTani's success in increasing engagement lies in the synchronization of trend research, visual creativity, and rigorous quality control, while continuously adapting to the ever-changing dynamics of social media user behavior. This study contributes to enriching the literature on how government agencies implement engagement strategies, specifically in the agricultural sector. It is expected that this research will serve as a guide for government institutions in optimizing social media content management.
Co-Authors Fataya Azmi, Bela Wening Astari, Devi Zalnovera, Zalnovera