Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Wahana Pendidikan
Asikin, Doni Dirgantara
Unknown Affiliation
Religion Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Customer Experience dan Customer Trust Terhadap Keputusan Pembelian Ulang Pada platform TikTok Shop Rahma, Nuri Aulia; Asikin, Doni Dirgantara
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 10.B (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of customer experience and customer trust on repurchase decisions on the TikTok Shop platform, with a case study on students of the Faculty of Economics at Universitas Nasional Pasim Bandung. The background of this research is based on the increasing use of TikTok Shop as an online shopping platform that integrates entertainment with commercial transactions. The research method used is quantitative, with data collected through questionnaires distributed to 95 respondents. Data analysis was carried out using validity and reliability tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The results show that customer experience has a positive and significant effect on repurchase decisions, customer trust has a positive and significant effect on repurchase decisions, and simultaneously, customer experience and customer trust significantly influence repurchase decisions on the TikTok Shop platform. Thus, it can be concluded that the better the customer experience and trust in TikTok Shop, the higher the students’ intention to make repurchase decisions.
Co-Authors Rahma, Nuri Aulia