Tamalate, Audrey
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Evaluasi Kinerja Bisnis Berbasis Business Intelligence Dashboard Pada UD. Sentral Halim, Daniel Lexandrosth; Calim, Nicholas; Tamalate, Audrey; Felicia, Winnie
JDMIS: Journal of Data Mining and Information Systems Vol. 3 No. 2 (2025): August 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/jdmis.v3i2.4216

Abstract

This study aims to evaluate the effectiveness of implementing a Business Intelligence (BI) Dashboard in supporting the business performance evaluation process at UD. Sentral, a trading company engaged in the distribution of data cards and voucher products. The main issues identified include manual data recording and reporting processes that are time-consuming, prone to errors, and lack informative visualizations for management. A qualitative approach was used through interviews and direct observation with the business owner and operational staff to identify user needs and challenges. Operational data were then processed and visualized using Power BI in the form of a dashboard displaying Key Performance Indicators (KPIs), such as total sales, stock movement, customer count, and monthly sales trends. The implementation results showed that the BI dashboard improved business monitoring efficiency, accelerated evaluation processes, and supported strategic data-driven decision-making. Furthermore, the dashboard encouraged a data-driven culture and enabled early identification of declining business performance. These findings contribute to the development of data-based information systems for MSMEs in Indonesia.