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PEMBERDAYAAN MASYARAKAT DESA MELALUI PROGRAM KKN TERINTEGRASI DI DESA MARGALAKSANA Fadhilah, Astri Maisarah; Fathonie, Moch. Adam Sulthon Noor; Hidayat, Rafi Akbar; Zulfayanti, Syifa Rahma; Mulyadi, Riham Kamus; Helmayanti, Handrini; Putri, Cindy Amelia; Fitriyani, Fitriyani; Dinata, Fadel Ramadhan Iskandar; Putri, Sarah; Sari, Delia Ratna; Febrianti, Salsa; Nurazizah, Siti; Wulandari, Nur Sekar; Natasya, Carolina; Hadi, Muhammad Nadzar; Khairalla, Mahmoud; Alamin, Alan Nurril; Zalukhu, Arifin S.; Gulo, Novita Sari
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 10 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Oktober 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i10.1874

Abstract

Margalaksana Village, located in Cikakak Subdistrict, Sukabumi Regency, West Java, has great potential but faces various development challenges. Like many villages in Indonesia, Margalaksana experiences problems such as a lack of digital promotion to introduce the village's potential, high risk of stunting due to lack of nutritional knowledge, difficulties in marketing local MSME products, disaster mitigation and road safety issues, and the need to improve the quality of education at various levels. Through a participatory approach that directly involves the community, from the observation stage to implementation, targeted solutions can be formulated. This Community Service Program (KKN) aims to increase the village's visibility through digital media, reduce stunting rates through nutrition education and complementary feeding practices, strengthen local MSMEs with branding and marketing strategies, improve disaster mitigation through reforestation programs and the installation of road reflectors, and improve the quality of education through teaching activities in elementary schools and Islamic boarding schools.
PERLINDUNGAN HKI BAGI PRODUK USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI TENGAH DIGITALISASI EKONOMI Islami, Annisa; Yusriyyah, Salma; Fatwa, Widia Nur; Fadhilah, Astri Maisarah
SINERGI : Jurnal Riset Ilmiah Vol. 3 No. 2 (2026): SINERGI : Jurnal Riset Ilmiah, February 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v3i2.2348

Abstract

Intellectual Property Rights (IPR) protection for Micro, Small and Medium Enterprises (MSMEs) products in the context of rapid economic digitization in Indonesia. The main focus of the research is to identify the level of understanding and awareness of MSMEs of IPR, the obstacles faced in registering and managing IPR, and the role of the government and related institutions in facilitating such protection through digitization of services and education. The research method used is a qualitative study with data analysis from primary and secondary sources, including government policies and interviews with MSME actors. The results show that despite increased awareness, MSMEs still face cost constraints, complicated procedures, and limited access to information. Digitalization of IPR services and education programs are key to overcoming these obstacles, while supporting MSMEs in expanding market access and product competitiveness. The findings recommend simplifying the IPR registration process, strengthening IPR literacy, and increasing policy incentives as strategic efforts to strengthen IPR protection for MSMEs in the digital era. This research is expected to contribute to the development of more effective IPR protection policies and practices for Indonesia's creative economy.