Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Asian Journal of Media and Culture Asian Journal of Muslim Philanthropy and Citizen Engagement
M Radiamoda, Anwar
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Philanthropic Washing in China: The Incongruence Between Corporate Social Responsibility and Image-Building Motives M Radiamoda, Anwar; Octaviani, Rizda
Asian Journal of Muslim Philanthropy and Citizen Engagement Vol. 1 No. 2 (2025): Asian Journal of Muslim Philanthropy and Citizen Engagement
Publisher : MD Research Center Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmpce.v1i2.32

Abstract

This study examines the phenomenon of “philanthropy washing” in China, defined as the use of philanthropic activities by companies to enhance their image without creating tangible social impact. The primary objective of this research is to explore how companies in China leverage corporate social responsibility (CSR) as a strategy to gain profit, increase consumer loyalty, and improve public reputation. Using a literature review approach, this study analyzes various reputable articles and journals examining the relationship between philanthropy and corporate image, as well as the social and political dynamics influencing it. The main findings indicate that although companies in China engage in philanthropic activities, these efforts often prioritize business interests over substantial social impact. The study also finds that political factors, institutional ownership, and pressures from the media and consumers play significant roles in shaping corporate philanthropy strategies. Nevertheless, this research acknowledges its limitations in terms of empirical data coverage and suggests further studies to deepen understanding of the impact of philanthropy within China’s business and social context.
Digital Satire as Political Discourse: Humor, Memes, and Resistance in Philippine Internet Culture Salman Farid, Ahmad; M Radiamoda, Anwar
Asian Journal of Media and Culture Vol. 2 No. 1 (2026): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v2i1.68

Abstract

This study examines the emergence of humor and satire as a new form of political language within the digital culture of the Philippines. It aims to understand how political memes, parody videos, and satirical content function as instruments of political articulation in a society shaped by Catholic values, colonial legacies, and strong oral traditions. Employing a qualitative literature-based analysis, this research synthesizes findings from academic journals, scholarly books, and digital documents to explore the socio-political roles of digital humor. The findings reveal that digital humor serves not merely as entertainment but as a cultural strategy for negotiating power, fostering political solidarity, and expressing collective identity. It enables citizens to criticize authority and address social issues indirectly, aligning with Filipino communication norms of pakikisama (social harmony) and hiya (shame/honor). The study argues that digital humor is fundamentally ambivalent, it can act as a tool of resistance and emancipation while also reinforcing political propaganda and disinformation. This duality underscores the need for interdisciplinary approaches to better understand the complex interplay between digital culture, political participation, and socio-cultural characteristics in postcolonial contexts like the Philippines.
Co-Authors OCTAVIANI, RIZDA Salman Farid, Ahmad