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All Journal Jurnal Pengabdian Kepada Masyarakat FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Daffaa, Atiiqah
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Penguatan Kapasitas UMKM Dodol Al Arabi Samarinda melalui Digitalisasi Bisnis dan Optimalisasi Manajemen Keuangan Maulana, Indra; Rahmatullah, Dedy; Norsita, Mega; Daffaa, Atiiqah; Monashafa, Siti
Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/pkm.v5i3.4249

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the Indonesian economy; however, they continue to face fundamental challenges, particularly in financial management and digital marketing strategies. These issues are also encountered by the partner of this community engagement program, Dodol Al Arabi in Samarinda City, which has been operating conventionally without systematic financial recording, a written business plan, or digital-based promotional strategies. This program aims to strengthen the business capacity of the partner through the improvement of financial management and the optimization of digital marketing. The methods applied include socialization, training, workshops, individual mentoring, and evaluation. The interventions cover the implementation of a basic bookkeeping system, the development of a written business plan based on the Business Model Canvas (BMC), and assistance in utilizing digital media for product promotion. The results indicate that the partner is now able to conduct financial recording in a more systematic manner, calculate the Cost of Goods Sold (COGS), and design a more structured business plan. In addition, the partner has begun to utilize social media platforms for product promotion, although further mentoring is required to ensure consistency and professionalism. Overall, this program provides tangible contributions to strengthening the managerial and marketing capacity of the partner while potentially generating broader socio-economic impacts, such as the creation of new job opportunities, the reinforcement of local supply chains, and the preservation of Samarinda’s traditional culinary heritage. This program also offers novelty by integrating financial management strategies and digital marketing into real implementation at the micro-business level based on local products.
Digital Transformation Strategies of MSMEs in Samarinda City: An Analysis of Challenges, Opportunities, and Their Impact on Local Competitiveness Maulana, Indra; Rahmatullah, Dedy; Norsita, Mega; Monashafa, Siti; Daffaa, Atiiqah
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. Special Issue (2025): Desember
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4450

Abstract

The accelerated growth of digital technologies has reshaped business environments, creating new opportunities and competitive pressures particularly for micro, small, and medium enterprises (MSMEs). In Samarinda City, MSMEs play a central role in driving local economic activity, yet their level of digital adoption remains uneven. This study analyzes digital transformation strategies implemented by MSMEs in Samarinda, identifies challenges and opportunities, and examines their implications for local competitiveness. Using a descriptive-quantitative design, data were collected through structured questionnaires distributed to MSME actors in culinary, fashion, and creative-service sectors. The findings reveal varying levels of digital readiness influenced by digital literacy, cost barriers, infrastructure limitations, and policy support. MSMEs that adopted digital tools such as e-commerce platforms, digital payments, and social media marketing reported higher efficiency, improved market access, and stronger brand positioning. The study highlights the need for coordinated interventions involving government, academia, and industry associations to strengthen digital capability and ensure sustainable local competitiveness
Co-Authors Indra Maulana` Indra Maulana Monashafa, Siti Norsita, Mega Rahmatullah, Dedy