Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
,Hj. Henni Noviasari, Octa Variyani , Jushermi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA RESTAURANT PETERSELI KITCHEN DI KOTA PEKANBARU ,Hj. Henni Noviasari, Octa Variyani , Jushermi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 10, No 1 (2023): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 This study aims to determine the effect of service quality on customer loyalty through customer satisfaction at the Parsley Kitchen Restaurant in Pekanbaru City. The research method used is quantitative with primary data types in the form of questionnaires and path diagram analysis techniques or path tests. The results of this study indicate that service quality influences customer satisfaction at the Parsley Kitchen Restaurant in Pekanbaru City. Customer satisfaction influences customer loyalty satisfaction in the Parsley Kitchen Restaurant in Pekanbaru City. As well as service quality has an indirect effect on customer loyalty through customer satisfaction. Keywords: Service Quality, Customer Satisfication, Customer Loyalt
Co-Authors