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All Journal Jurnal Manajemen Riset Inovasi
Bella Kalyana Putri
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Decision Sciences, Operations Research & Management

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Pengaruh Price discount dan E-Word of Mouth Terhadap Purchase Decision Tiket Bioskop Melalui M-TIX Bella Kalyana Putri; Devianti Nurazizah; Rifki Munawar; Ramayani Yusuf
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2492

Abstract

The purpose of this study was to determine how Price discount and Electronic Word Of Mouth influence the Purchase Decision of Cinema Tickets through M-TIX. This study uses a descriptive type of analysis with quantitative methods. The entire Garut community became the population in this study, while 100 respondents became the sample. Saturated samples were used in this study. The data was collected using a questionnaire and analyzed using SPSS multiple regression analysis on Windows 25.0. The results showed that Price discount and E-Word Of Mouth can explain the Purchase Decision variable by 73.3%, while the remaining 26.7% is explained by other variables not included in the model.
Co-Authors Devianti Nurazizah Rifki Munawar YUSUF, RAMAYANI